Wednesday, July 28, 2010

Time to Bake! The Hershey Company Celebrates the Season with Cookie Exchange Community

This holiday season, The Hershey Company is offering baking enthusiasts the essentials for holiday entertaining needs and hosting cookie exchanges at According to a recent survey, three out of four Americans plan to bake cookies during the holiday season.* As a result, Hershey has created a community for holiday hosts to enjoy and share delicious cookie recipes and photos with each other, as well as find tasty cookie recipes and cookie exchange tips from Hershey’s Kitchens. To sweeten their baking efforts, each person who visits the site between December 15 and January 15 can enter the Bake Share and Win™ promotion, which will reward one lucky grand prize winner with the ultimate baking gift – a kitchen makeover for themselves and for a friend. Visitors to can also apply to host one of 1,000 Hershey’s Cookie Exchanges.

“ is the ultimate resource for holiday hosts this year,” said baking expert Linda Stahl, Hershey’s Kitchens. “We’ve created a community where holiday entertaining enthusiasts can find and share recipes, connect about holiday baking traditions and be rewarded for their work to make holiday memories for friends and family through their baking efforts.” The Ultimate Baking Resource
Let Hershey help plan your party this holiday season. Linda Stahl, head of Hershey’s Kitchens, will share her advice through a blog inspired by her years of expertise as a baker and her personal experiences as a mother, grandmother and home entertainer. In addition to Linda’s blog, Hershey’s Kitchens recipes and cookie exchange tips, provides holiday hosts the opportunity to share their own favorite recipes and photos with each other. The combination of Hershey’s hundred plus years of expertise and the extensive consumer knowledge available makes the site the ultimate destination for cookie exchange enthusiasts, nationwide.

Plus, who can host a cookie exchange without classics like Peanut Butter Blossoms – the rich peanut butter cookie topped with a single Hershey’s Kisses Brand Milk Chocolate? The site abounds with recipes featuring must-have baking ingredients including Hershey’s Kisses Brand Chocolates, Hershey’s Cocoa, Hershey’s Syrup and Hershey’s Baking Chips. In addition to the classic recipes that have become a part of many holiday traditions, also features new favorites including Reese’s Chewy Chocolate Cookies, the perfect combination of chocolate and peanut butter and Chocolate Dipped Toffee Bits Cookies – a cookie dipped in melted Hershey’s Mini Kisses Milk Chocolates for an extra chocolate finish.

Bake Share and Win Promotion
‘Tis the season for sharing and Hershey understands it’s nice to both give and to receive! This year, each person who visits can enter the Bake Share and Win promotion. Entrants have the chance to win a grand prize of two $10,000 kitchen makeovers and 10 runners-up will receive two premium standing mixers. With each prize rewarded as a set, the winners can keep one and share another as a gift for a friend! Consumers can visit December 15, 2010 through January 15, 2011 for a chance to enter.

Hershey’s Cookie Exchange Parties
To help get the season started right, Hershey is offering consumers a sweet opportunity to host one of 1,000 cookie exchanges. Consumers can visit from October 4 to November 15 to apply for the chance to host a Hershey’s Cookie Exchange. If chosen, they will receive an event pack complete with the necessary ingredients to host the ultimate cookie exchange – Hershey’s baking products, party favors, a hostess gift and recipe booklets to share with guests.

About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 12,000 employees. With revenues of more than $5 billion, Hershey offers such iconic brands as Hershey’s, Reese’s, Hershey’s Kisses, Kit Kat, Twizzlers and Ice Breakers as well as the smooth, creamy indulgence of Hershey’s Bliss chocolates. Hershey is a leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey’s Special Dark and Hershey’s Extra Dark. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger and Dagoba. For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where we live, work and do business. The Milton Hershey School, established by the company’s founder in 1909, provides a nurturing environment, quality education, housing, and medical care at no cost to children in social and financial need. The School is administered by the Hershey Trust Company, Hershey’s largest shareholder, making the students of Milton Hershey School direct beneficiaries of Hershey’s success. Please visit us at

No comments: