New From Kashi

Kashi Company, the premier natural food company, today announced the addition of whole grain crackers to its Heart to HeartTM family of foods. The new whole wheat crackers are as delicious as they are nutritious, featuring pioneering ingredients including plant sterols and antioxidants, making them the first nationally distributed crackers to provide more for your heart.

Similar to the other Kashi® Heart to HeartTM offerings, the crispy whole grain crackers offer six natural antioxidants to help support healthy arteries: extracts from green tea, white tea and grape seed, vitamins E and C, and beta carotene. In addition, these ground-breaking crackers contain plant sterols, a natural extract found in a variety of plants that may help lower cholesterol.* They are also low in sodium to help promote healthy blood pressure. Heart to HeartTM crackers contain .4 grams of plant sterols and just 75-85 grams of sodium per serving.

“Although we made Heart to HeartTM crackers with natural whole grains, we didn’t stop there. We added more heart-healthy ingredients to help reduce cholesterol, support healthy arteries and promote healthy blood pressure,” said Keegan Sheridan, natural food and lifestyle expert for Kashi. “Plus, with zero grams of trans fat and saturated fat, they are great for snacking right out of the box or as a base for your favorite toppings.”

Kashi® Heart to HeartTM Whole Grain Crackers are available in two tasty flavors: Original, which features a dash of sea salt to taste, and Roasted Garlic, offering a zesty kick of garlic. “We hope you will delight in the hearty goodness of this delicious whole grain cracker. With Kashi® Heart to Heart™ Whole Grain Crackers, you can enjoy a heart healthy snack with the taste and nutrition your heart desires,” says Sheridan.

Kashi® Heart to HeartTM Whole Grain Crackers will be available at retailers nationwide beginning in June. For more information, please visit www.kashi.com.

*Foods containing at least .4 grams per serving of plant sterol esters, eaten twice a day with meals for a daily total intake of at least .8 grams, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A serving of Kashi Heart to Heart crackers supplies .4 grams of plant sterol esters.

Kashi Company, the premier natural food company, today announced the expansion of its Heart to Heart® cereals to include a new flavor that offers a tasty, heart-happy way to begin the day. Kashi® Heart to Heart® Warm Cinnamon Oat cereal combines cinnamon and warm spices with six natural antioxidants including green tea, white tea and grapeseed extract to provide a truly heart-warming start to the morning.

“Everyone needs a little variety in their morning routine, so we decided to spice up our popular Heart to Heart breakfast cereal with a new cinnamon flavor featuring hints of other warm autumn seasonings that make it stand out from others on the shelf,” says Keegan Sheridan, Natural Food and Lifestyle Expert at Kashi. “Best of all, for those who want a delicious and satisfying breakfast and are also looking to do more for their heart, this Heart to Heart cereal is certified by the American Heart Association*, making it a smart choice for breakfast.”

Similar to Kashi’s other Heart to Heart® cereals, Honey Toasted Oat and Oat Flakes & Wild Blueberry Clusters, the Warm Cinnamon Oat cereal targets heart health in three ways. First, it helps reduce the risk of heart disease by lowering cholesterol with one gram of soluble fiber from oats.** It also supports healthy arteries with six natural antioxidants and three B vitamins. Lastly, this new cereal promotes healthy blood pressure because it is low in sodium.***

Each serving of Kashi® Heart to Heart® Warm Cinnamon Oat cereal has 5 grams of fiber, 4 grams of protein, low fat and low sodium. This cereal also provides 12 grams of whole grains, a quarter of the recommended daily amount.

“At Kashi, we encourage everyone to make small changes to help their heart and overall health,” continued Sheridan. “Our Warm Cinnamon Oat Cereal is a tasty way to do more for your heart.”

Kashi Heart to Heart Warm Cinnamon Oat cereal will be available at grocers nationwide in 12.4 oz. boxes beginning in June 2009.

* Kashi® Heart to Heart® Warm Cinnamon Oat cereal meets the American Heart Association’s food criteria for saturated fat and cholesterol for healthy people over age 2.
** In a diet low in saturated fat and cholesterol, 3 grams of soluble fiber daily from whole grain oats may reduce the risk of heart disease.
*** Heart to Heart is low in sodium and may reduce the risk of high blood pressure as part of a low sodium diet.


About Kashi Company
Founded in 1984, Kashi is a company on a mission to redefine how people eat to achieve their best lives. As a pioneering health food brand, Kashi is dedicated to providing great tasting, healthy and innovative foods that enable people to achieve optimal health and wellness. Its products are natural, minimally processed, and free of highly refined sugars, artificial additives and preservatives. Kashi® brands include: GOLEAN® cereals, bars, shakes and waffles; Kashi® Heart to Heart® cereal, instant oatmeal, waffles, and whole grain crackers; Kashi® 7 Whole Grain Puffs, Honey Puffs, Nuggets and Flakes cereals; Kashi® Vive® Digestive Wellness cereal; Kashi® Good Friends® and Kashi® Good Friends® Cinna-Raisin Crunch® cereals; Kashi Mighty Bites® cereal; Kashi® Organic Promise® cereals; Kashi® TLC® chewy and crunchy granola bars, fruit & grain bars, soft-baked cereal bars, TLC® party and snack crackers, and Kashi™ TLC™ Chewy Cookies; Kashi® All Natural Frozen Entrées; Kashi™ All Natural Frozen Pizzas; Kashi® All Natural Pocket Bread Sandwiches; Kashi® Honey Sunshine™ cereal, Kashi U™ and Kashi™ 7 Whole Grain Pilaf.

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