Friday, August 21, 2009

Coors Toasting 150th Anniversary of Colorado’s Gold Rush

In 1859, prospectors discovered large quantities of gold throughout the Rocky Mountains, and Colorado’s gold rush was on. The search for gold led to the founding of many new communities, including Golden, the birthplace of Coors Banquet.

To honor the 150th anniversary of Colorado’s gold rush, Coors Banquet, which began quenching miners’ thirst in 1873, is giving its fans a chance to strike gold. Through an online sweepstakes running now through Sept. 30, Coors Banquet Facebook fans will have the opportunity to win a one-year supply of Coors Banquet*, a VIP trip for two to the Coors Banquet Brewery, a book about Golden and a live goldfish named Banquet.

“Colorado’s gold rush and the creation of Coors Banquet go hand-in-hand,” said Pete Coors, chairman of MillerCoors. “On this 150th anniversary, we proudly hold up a Coors Banquet to toast the men and women whose hard work and sacrifices led to the formation of Golden and so many other great cities throughout Colorado.”

To enter the sweepstakes, current and new Coors Banquet Facebook fans can visit and fill out an official entry form.

The Coors Banquet Gold Rush Sweepstakes will randomly award 150 prizes, with one grand prize winner and 149 first-prize winners. The first-prize winners will receive a six-pack of Coors Banquet*, a book about Golden and Coors Banquet merchandise. The VIP trip to Golden will offer an exclusive look at the brewing process at the historic brewery.

“Rocky Mountain water and two-row, high-country barley are the most important ingredients in our brewing process” said Keith Villa, MillerCoors brew master. “We’re excited to welcome one of our fans to experience firsthand the care and dedication our team puts into brewing this classic beer.”

Coors Banquet is brewed in the same brewery at the base of the Rocky Mountains where Adolph Coors introduced it in 1873. As legend goes, area miners would throw parties during the 1800s called “banquets.” Coors was the beer of choice for the thirsty miners, and it quickly earned the nickname “banquet beer.”

To enter the Coors Banquet Gold Rush Sweepstakes and read the complete rules, please visit To find out more about Coors Banquet’s history, please visit

*The one-year supply of beer will be delivered in the form of a check for $600, and the six-pack of beer will be delivered in the form of a $10 check.

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