Tuesday, August 4, 2009

Friendly's and Del's Lemonade Team Up

This summer, as families gather for cookouts and pool parties, refreshing, delicious treats to beat the summer heat will be in high demand. And, there may be no better way to cool off than with the thirst-quenching sensation of lemonade, which can now be found in the limited edition, frozen Lemonade Roll available exclusively from Friendly's.

Featuring lemon sherbet and tart lemon "bursts" that are wrapped in a layer of lemon ice cream, the product is joining the company's dessert roll line, which features its popular Wattamelon Roll and Jubilee Roll offerings. This summertime treat is made using the well-known, all-natural flavors of Del's Lemonade and, when sliced, resembles fresh-cut lemon slices.

"As a leader in the ice cream category, Friendly's is delighted to introduce its new Lemonade Roll to our customers," said Tim Hopkins, vice president and general manager of retail business for Friendly's. "Our dessert rolls have become a part of countless family traditions, and our new Lemonade Roll, made with the authentic taste of Del's Lemonade, is destined to become a staple of summer entertaining."

Friendly's Lemonade Roll is currently available at supermarkets and Friendly's and Del's locations throughout New England, New York, and New Jersey, as well as parts of Ohio and Florida. According to officials at Friendly's, the Lemonade Roll marks the first time the company has partnered with Cranston, R.I.-based Del's Lemonade.

"As a brand, Del's Lemonade represents summer and the laid-back nature of the season," noted Hopkins. "It's an excellent complement to the family-centric theme of Friendly's, which emphasizes fun and delicious food that can be enjoyed by people of all ages."

According to Demetrios Kazantzis, PhD, VP of Research & Development with Del's Lemonade, the Lemonade Roll is perfect for many types of summertime gatherings ranging from backyard barbeques to corporate picnics. Dr. Kazantzis adds that consumers who know and love the taste of Del's Lemonade will be sure to recognize its signature flavor in the new frozen dessert.

"We are privileged to contribute the classic tastes of our lemonade to this special, summertime treat from Friendly's," said Kazantzis. "We encourage everyone to pick up a Lemonade Roll before they're gone for the season."

For more information about Friendly's or the Lemonade Roll, please contact Maura Tobias at (413) 731-4238.

About Friendly Ice Cream Corporation
Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 500 company and franchised restaurants in the Northeast and mid-Atlantic regions. The company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 74-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. For additional information please visit http://www.friendlys.com/.

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