New From Bare Naked

Bear Naked, the natural foods innovator, announced today that it is expanding its premium, all natural granola family to include a new line of granola bars that offer active consumers a unique, on-the-go snacking alternative that is both decadent and nutritious. Soft and chewy in texture and available in three enticing flavors—Chocolaty Cherry, Tropical and Fruit and Nut— Bear Naked™ 100% Pure & Natural Grain-ola ™ bars provide a new way to satisfy cravings for delicious, “bearly” processed snacks.

“We are thrilled to introduce our 100% Pure & Natural Grain-ola bars, a perfect fit for the Bear Naked ™ family of foods that provide multi-sensory combinations of pure and simple ingredients,” said Ryan Therriault, senior manager, brand marketing and innovation. “Bear Naked is dedicated to providing great-tasting, nutritious snacks that compliment a naturally-inclined, modern lifestyle. These Grain-ola bars are an innovative solution that strikes the perfect balance of exciting flavor, healthy indulgence and simple nutrition that nourishes the body, mind and spirit without sacrificing great taste.”

Bear Naked™ 100% Pure & Natural Grain-ola™ bars deliver a richly-indulgent snacking experience that inspires their consumers to play their way through life. Each distinct flavor excites the senses with a unique combination of visible, real whole fruits, hearty nuts and seeds, and Bear Naked’s signature granola. Made with 100 percent ingredients straight from nature and minimally processed, they do not contain any preservatives, artificial flavors, trans fats, cholesterol, hydrogenated oils or high fructose corn syrup. Each convenient, single-serve bar offers positive nutrition.

Chocolaty Cherry combines rich chocolate with cherries, pecans and almonds for the perfect sweet-tooth fix. Tropical features exotic fruits including mango, papaya, pineapple and coconut. Fruit and Nut replicates the popular Bear Naked All Natural Granola flavor with a blend of raisins, cranberries and hearty pecans and almonds. Bear Naked 100% Pure & Natural Grain-ola bars are now available in grocery stores nationwide for the suggested retail price of $1.69 per bar.

Bear Naked, the natural foods innovator, announced today that it is expanding its family of premium, all-natural foods to include an original line of ready-to-eat cereals. Bear Naked™ 100% Pure & Natural Cereal— available in Cranberry Raisin and Banana Nut—combines flakes that are kissed with nature’s sweetness, luscious fruits, hearty nuts and seeds, and crunchy granola clusters to offer an invigorating new way to enjoy flavorful ingredients and energizing nutrition.

“The 100% Pure & Natural Cereal is an exciting new addition for us because we’ve been able to translate the winning combination of bold flavors and real ingredients found in our granola into a cereal,” said Ryan Therriault, senior manager, brand marketing and innovation. “We wanted to provide a breakfast option for people who live an active yet natural lifestyle and want both positive nutrition and enjoyment in their food.”

Bear Naked 100% Pure & Natural Cereal allows consumers to begin their day with a blend of delicious ingredients with no artificial preservatives, artificial flavors, trans fats, cholesterol, hydrogenated oils or high fructose corn syrup. The cereals are packaged in Bear Naked’s signature bags—re-sealable for lasting freshness, and see-through to the high-quality ingredients that come straight from nature and allow people an honest look into what their breakfast cereal is comprised of.

Cranberry Raisin is a naturally sweet, nutritious blend of wheat and rice flakes, whole raisins, sunflower seeds, ripe cranberries, pepitas, apples and granola clusters. Banana Nut is bursting with whole grain and wheat flakes, banana chips, oat clusters, dried apples, hearty walnuts and granola clusters.

Bear Naked 100% Pure & Natural Cereal will be available in grocery stores nationwide beginning in June 2009 for the suggested retail price of $4.49.

About Bear Naked
Bear Naked is an all-natural food and lifestyle company that offers a full line of all-natural granolas, ready to eat cereals, and granola bars. Launched in 2002, the company is passionate about creating great-tasting, natural foods to fit today’s active, on-the-go lifestyle and is best known for its homemade granola made from real whole grains and 100% pure and natural ingredients. Today, Bear Naked has evolved into a nationally recognized consumer brand that is available in more than 10,000 retail stores across the U.S. For more information, visit www.bearnaked.com.