Wednesday, August 19, 2009

Edy’s Slow Churned Warms Up the Holidays with New Hot Cocoa Light Ice Cream

Edy's is ringing in the holiday season with the debut of Slow Churned® Hot Cocoa light ice cream, a festive new twist on a traditional favorite. With sweet and fluffy marshmallows swirled into a creamy chocolate light ice cream, Hot Cocoa dishes up the same rich flavor of regular ice cream with half the fat and one-third fewer calories, making it the ultimate guilt-free holiday treat!

Hot Cocoa joins Edy's Slow Churned popular limited edition holiday line-up: Eggnog, an indulgent eggnog light ice cream with a lingering essence of nutmeg, Peppermint, creamy light peppermint ice cream mixed with pieces of peppermint candy, and Pumpkin Pie, velvety smooth pumpkin light ice cream blended with spicy nutmeg, cinnamon, and ginger.

"Edy's Slow Churned holiday flavors are perfect for everyone who loves the desserts of the season, but wants to save some calories while indulging," said John Harrison, Official Taster for Edy's Grand Ice Cream. "Edy's festive assortment offers the perfect topping for your favorite pie or cake, and are equally tasty by the scoop or bowl!"

Edy's Slow Churned light ice cream holiday flavors are available in 1.5 quart cartons and retail for $5.99. Scoop up a carton in grocery stores nationwide beginning this October. To find out where Edy's holiday flavors have recently been delivered in your neighborhood, simply visit Edy's unique Flavor Finder® at www.icecream.com. But hurry because these limited flavors are sure to disappear faster than Aunt Ida's fruitcake.

Discover tempting recipes featuring all of Edy's Slow Churned holiday flavors at www.icecream.com.

Dreyer's Grand Ice Cream, Inc. is a division of Nestlé USA, which is owned by Nestlé S.A. of Vevey, Switzerland the world's largest nutrition, health and wellness company. Dreyer's manufactures, markets and distributes a full spectrum of ice cream and frozen snacks. The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's® brand name throughout the remainder of the United States. Brands manufactured or distributed by Dreyer's in the United States include Dreyer's/Edy's® Grand, Slow Churned®, Dibs®, Loaded, MAXX, Fruit Bars, Nestlé Crunch®, Drumstick®, Butterfinger®, Toll House®, Push-Up®, Delicias, Frosty Paws®, Eskimo Pie®, The Skinny CowTM and Häagen-Dazs®. Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America. For more information on the company, please visit www.dreyersinc.com.

In the US. the Häagen-Dazs trademark is licensed to Nestlé by General Mills and sub-licensed to Dreyer's by Nestlé.

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