Monday, August 16, 2010

SweetLeaf Stevia® Perks-Up National Coffee Month

SweetLeaf Stevia® Sweetener salutes National Coffee Month and invites coffee lovers everywhere to sweeten their favorite blend with the only 100% natural stevia sweetener that contains zero calories, zero carbohydrates, zero chemicals and zero glycemic index.

SweetLeaf® packets are a great way to give your morning cup a little something extra. Whether you prefer to start your day with a café au lait, caffe latte or cappuccino, enjoy an afternoon break with a caffe breve, espresso, or iced coffee, or cap off the day with an after-dinner regular cup of joe, SweetLeaf Stevia® Sweetener will add the sweetness you want without the calories and carbs you’re happy to do without.

Reducing sugars is on everyone’s mind. A recent study by the American Heart Association links added sugar to Cardiovascular Disease and recommends that Americans reduce their overall intake of added sugars. Replacing the sugar from daily cups of coffee with SweetLeaf® packets can go a long way toward eliminating unnecessary calories and long term health consequences.

In addition to the convenience of SweetLeaf® packets, coffee lovers can give their morning beverages an extra boost of flavor with the easy-to-use SweetLeaf SteviaTabs™ Dissolvable Tablets. The tabs are another great source of stevia goodness without any of the negatives from sugar and artificial sweeteners. They dissolve quickly and come in a convenient tin that fits in any pocket or purse.

Many coffee drinkers who are supporters of fair trade and environmentally-sound practices will be pleased to know SweetLeaf® provides farmers a way to earn a living while adhering to sustainable farming practices. Because SweetLeaf® doesn’t use chemicals, alcohols or solvents in its proprietary extraction processes, there is no waste. The leaf residue becomes cattle feed or ground mulch, and the spent water is distributed to local farmers to irrigate their crops.

Other stevia sweeteners use chemicals, solvents or alcohols (such as methanol and ethanol) in their extraction process, leaving residue requiring masking agents or flavoring compounds to disguise them and resulting in a harsh, artificial aftertaste. SweetLeaf®’s stevia leaves are processed using only cool, purified water, so SweetLeaf® has no chemicals or artificial ingredients to interfere with its pure, sweet taste.

Pure, natural and great tasting, SweetLeaf Stevia® Sweetener is the ideal complement to National Coffee Month and – and your health.

About SweetLeaf Stevia®
It all started with one man who had a dream – Jim May, Founder of Wisdom Natural Brands™.

Stevia is a naturally sweet herb native to Paraguay that has been consumed for centuries. After tasting stevia leaves given to him by a Peace Corps worker, May made it his mission to bring the extract from the deliciously sweet plant to the United States. May is world known as “The Father of Stevia.” The process involves taking the highest-quality leaves of the stevia plant and extracting their naturally sweet taste with only cool, purified water – no chemicals, solvents or additives that adulterate and cover up the great taste created by nature.

May first traveled to Paraguay to import stevia in 1982. His most satisfying victory came in 2008, when GRAS Associates and Life Science Research Office, two completely independent panels of scientists, awarded SweetLeaf Stevia® GRAS (Generally Recognized as Safe) status, pursuant to FDA regulations. This allowed SweetLeaf™ products made from its new, revolutionary extraction technology to be labeled as sweeteners. SweetLeaf® could finally use the word “sweet” to describe its product, now known as SweetLeaf Sweetener®. The FDA granted a no-questions letter to SweetLeaf ®’s GRAS status in 2009, validating all the hard work done by May over more than a quarter of a century.

Wisdom Natural Brands™, a leading U.S. manufacturer of stevia products, offers SweetLeaf Stevia® Sweetener in convenient double-serving packets. SweetLeaf Stevia® Sweetener is sold in boxes containing either 35 or 70 packets. Each packet replaces two teaspoons of sugar. SweetLeaf® is also sold in the SweetLeaf Stevia Plus® Shaker Bottle for easy home use and SweetLeaf SteviaTabs™ Dissolvable Tablets for easy on-the-go use.

Today, May is a leading expert on stevia and travels across the world promoting the benefits of the stevia plant.
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