The National Automatic Merchandising Association (NAMA) today unveiled sweeping plans for a new blockbuster coffee, tea and water show that will enhance virtually every aspect of its popular Coffee Summit, NAMA VP Sales and Service Dean Gilland, NCE5 announced today. The new event is called the NAMA Coffee Show 2010 and will be held in Las Vegas October 20-22, 2010.
In announcing the plans for the event Gilland said, “From the expanded education sessions to the dazzling new Las Vegas location, attendees can anticipate a completely new and enhanced experience that will exceed everyone’s expectations. The event will be the single largest coffee, tea and water service show for operators in the country, and promises to be a powerful experience that delivers tangible tools, resources and insights to help this critical segment of our industry continue to grow.”
Just some of the new highlights planned include the 2010 State of the Industry Report, dozens more table top exhibits and a host of “How To” sessions/workshops that are core business concepts for all operators. Attendees can also look forward to an expanded education program including 10 separate sessions all designed for operators who sell coffee. Just one of the many essential sessions “How to Romance Coffee to Your Customers,” will deliver critical insights that attendees can use to help them improves sales back at the office. Other sessions will look at market updates, environmental aspects, and the importance of going green with your customer.
Attendees can also take advantage of the second part of NAMA’s highly popular Quality Coffee Certification Program (QCCP) Brewing Fundamentals. Brewing Fundamentals will teach attendees how to prepare a perfect cup of coffee by understanding everything from how to use the correct coffee-to-water ratio to match the particle size of the coffee to different brewing methods and equipment types. After completing this session, attendees will be able to intelligently assess and solve frequent problems relating to the final product: the taste of coffee.
Concluded Gilland, “We’ll be back in touch with more information soon, but be sure to visit www.namacoffeeservice.org frequently for all the details as they emerge. We’re working hard to create an experience that is sure to make you decide that it is the best show if its kind that you have ever created.”
NAMA is the national trade association of the food and refreshment vending, coffee service and foodservice management industries including on-site, commissary, catering, & mobile. Its membership is comprised of service companies, equipment manufacturers and suppliers of products and services to operating service companies. The basic mission of the association, to collectively advance and promote the automatic merchandising and coffee service industries, still guides NAMA today as it did in 1936, the year of the organization’s founding.
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