The Holiday season can be a challenging time for the digestive system. Festive eating and drinking usually begins at Thanksgiving and persists through New Year’s Eve. Stress during this hectic time of the year can also take a toll on digestive and immune systems. It’s a good thing that Urban Moonshine (www.urbanmoonshine.com) is reviving an old and revered tradition with three robust flavors of handcrafted organic bitters: Original, Citrus and Maple. Bitter herbs stimulate the taste buds, which send an awakening signal to the whole digestive system.
Crafted from exceptional blends of certified organic Vermont herbs and roots complimented by a few worldly exotics, Urban Moonshine organic bitters revive the tradition of dazzling the palate while priming digestion. Just a few dashes of Urban Moonshine bitters taken straight, in a little water or a favorite beverage each day can activate and tone the digestive system, support liver function, detoxify the body, and help relieve general digestive issues such as occasional upset stomach, gas and bloating.
Bitter Herbs are a Traditional Remedy for Awakening, Improving & Soothing the Digestive System
In many cultures, the tradition of sharing a bitter aperitif or digestif with each meal is considered essential to good health. In North America, however, rich and sweet processed foods have become the norm and most eaters consume no bitter foods and have no awareness of the digestive value of herbs that were a regular staple just decades ago. It’s no coincidence that serious illnesses related to digestion such as irritable bowel syndrome (IBS), Crohn’s disease, acid reflux and obesity have been on the rise with this modern diet. Unfortunately, when most people in the U.S. and Canada experience a digestive ailment, they take a pill to help address the discomfort, but they do not address the root of the problem. Urban Moonshine’s handcrafted organic bitters contain herbs such as dandelion, burdock, yellow dock, gentian and ginger roots that strengthen the digestive system to help prevent ailments in the first place.
When the tongue senses bitter flavors it stimulates the endocrine and exocrine glands to launch digestive juices into the stomach, pancreas, liver and duodenum. In addition to processing the food, these digestive juices are also known to help repair damage to the system. Healthy digestion is important for maximizing nutrition and maintaining the immune system - it is believed that the majority of the immune function is centered in the gut. Healthy digestive functions also help cleanse the body of toxins that can affect so many aspects of our well-being.
Strangely, some bitter herbs on the market today are sold in a pill form, however, bitters are meant to be tasted, not masked in a casing and swallowed in a manner that bypasses this important sensation. Digestion starts with the tongue! Another trendy convenient remedy for digesting food is enzyme pills. While these pills may help break down rich food that a defective system is struggling with, a healthy digestive system toned by bitter herbs and foods has plenty of enzymes already, and enzyme pills do little to address the core chemistry issues and key sensory triggers of food digestion like bitters do. Bitters help awaken your own digestive juices including balancing hydrochloric acid, stimulating digestive enzymes and moving the bile in the liver.
Bitters have been a mainstay of the beverage world for more than a century and with the rise of foodie “mixology” they are making a splash again. Until the late 1880s, any drink called a ‘cocktail’ contained bitters, including classics such as the Martini, the Manhattan and the Old-Fashioned. Whether enjoyed as an aperitif, digestif, cocktail mixer or as a remedy to settle an upset stomach or calm a hangover, there is a bitters revival underway! For cocktail recipes and more information visit www.urbanmoonshine.com.
About Urban Moonshine
Urban Moonshine is a small family business with a mission to rekindle the relationship between herbal medicine and the modern world. Located in beautiful Burlington, Vermont, the company hopes to inspire people to bring herbal medicine "out of the cupboard and onto the counter" in everyday life. Urban Moonshine uses only organically grown or ethically wildcrafted herbs. They also make handcrafted organic Tonics including: Immunity; Immune Zoom, Longevity; and Chocolate Love. Jovial King, the founder and formulator of Urban Moonshine, has studied herbal medicine for many years with an array of renowned teachers.
The Urban Moonshine Apertif
1 Teaspoon Urban Moonshine Bitters
½ Teaspoon Chilled Sparkling Water
To dazzle the palate and stimulate digestion serve 10-15 minutes before a meal.
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