Thursday, May 5, 2011

ASSOULINE Celebrates Coca-Cola’s 125th Anniversary

For 125 years, Coca-Cola has connected with more people in more places than any other product the world has ever known. First sipped at an Atlanta soda fountain as a hot weather pick-me-up, Coca-Cola has triumphed by engaging people, one by one. The company’s long-time leader Robert Woodruff sought always to have it “within arm’s length of desire.” He succeeded so well that Coca-Cola has become a part of our landscape, part of our rituals, part of our lives. This illustrated book celebrates the world’s most iconic beverage with the brand’s photographs, advertisements, and designs as well as memories from film, social history, and pop culture. Decade by decade, Coca-Cola represents the zeitgeist with nostalgia and flair.

Muhtar Kent is Chairman of the Board and Chief Executive Officer of The Coca-Cola Company. Mr. Kent joined The Coca-Cola Company in Atlanta in 1978 and has held a variety of marketing and operations roles throughout his career.

Coca-Cola is available for purchase at ASSOULINE Boutiques worldwide and through
Direct links to the product page may be found here:

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