America Bakes On for the Duncan Hines® 1 Million Cupcake Challenge

Americans nationwide are busy baking and selling cupcakes for the Duncan Hines® 1 MILLION Cupcake Challenge to raise funds for Share Our Strength’s Great American Bake Sale to help end childhood hunger. Through July 24th , the Duncan Hines 1 MILLION Cupcake Challenge provides bakers with the opportunity to win fabulous prizes including one of five trips for two to Los Angeles and seats on the Red Carpet of the 63rd Primetime Emmy Awards. Each week, the participants who raise the most funds for Share Our Strength have the opportunity to earn a matching donation from Duncan Hines.

For creative ideas and bake sale inspiration, DuncanHines.com offers tasty recipes such as the zesty and creamy Lemon Chocolate Cupcakes. Check out an instructional video on the Duncan Hines Facebook page for a refreshing take on the decadent chocolate cupcakes. To learn how to best host their bake sales, bakers can check out the Great American Bake Sale’s Top 10 Tips and join the Duncan Hines Baker’s Club today at www.duncanhines.com/bakersclub for exclusive access to additional recipes, baking tips and coupons.

“We are seeing great excitement from passionate bakers across the country who are doing their part to help end childhood hunger by participating in the Duncan Hines 1 MILLION Cupcake Challenge,” said Greg Greene, director of marketing for Duncan Hines. “We congratulate our weekly double donations winners for hosting successful Great American Bake Sales and invite everyone to get baking today and join us in our national fundraising effort that also offers big rewards including five trips for two to Los Angeles including seats on the Red Carpet at the 63rd Primetime Emmys.”

Consumers can join the Duncan Hines 1 MILLION Cupcake Challenge to help end childhood hunger by following the easy steps outlined on www.duncanhines.com/cupcakechallenge:

Step1: Sign-up to host a Great American Bake Sale

Step 2: Send in Duncan Hines Box Bottoms for a Chance to Win One of Five Trips to Los Angeles for seats on the Red Carpet at the 63rd Primetime Emmy Awards. Bake Duncan Hines cupcakes and other delicious Duncan Hines desserts to sell at your Great American Bake Sale. Send box bottoms with bar codes from Duncan Hines ® Cake, Brownie, Muffin Mix, Cookie Mix or Frosting along with entrant’s name, mailing address, phone number, email and date of birth to: Duncan Hines “1 MILLION Cupcake Challenge,” c/o USSC, 625 Panorama Trail (Suite 2100), Rochester, NY 14625. Each box bottom sent in earns an additional entry. See official rules for details.

*Bonus: Double Donations with Duncan Hines. Follow the directions at greatamericanbakesale.org to send in funds raised from your bake sale. Duncan Hines will match the top fundraising Great American Bake Sale team’s donations each week with a matching donation to Share Our Strength (Monday-Sunday, up to $5,500 per week until July 24, 2011). The highest individual or team fundraiser each week will receive additional prizes from Chicago MetallicTM and Duncan Hines, as described above.

NO PURCHASE NECESSARY. SWEEPSTAKES BEGINS ON 04/11/11 AND ENDS ON 07/25/11. Open to individual legal U.S. citizens of 48 contiguous United States and D.C., age of majority in place of residence or older as of 04/11/11 & who are registered for 2011 Great American Bake Sale® as of the date of entry. To enter, send name, address, tel., email address, DOB & number of Universal Product Code Barcode(s) enclosed plus Barcode(s) from any box(es) of Duncan Hines® Cake, Brownie, Muffin, Cookie Mix or Frosting to: “Duncan Hines 1 Million Cupcake Challenge,” c/o USSC, 625 Panorama Trail (Suite 2100), Rochester, NY 14625. One entry per Barcode submitted. You may include multiple Barcodes/entries in a single outer envelope. To enter without a Barcode, see Official Rules at http://duncanhines.com/cupcakechallenge-terms. Additional restrictions & terms apply. Subject to all applicable federal, state & local laws & regulations. Void where prohibited.

See Official Rules available at www.duncanhines.com/cupcakechallenge for complete details & entry instructions. Void where prohibited. Sponsor: Pinnacle Foods Group LLC.

About Duncan Hines®
Duncan Hines inspires today’s passionate bakers to “bake on” by exploring the endless possibilities of innovative and decadent baking creations. The Duncan Hines product line includes more than 80 mixes ranging from cakes and brownies to muffins and cookies as well as Amazing Glazes dessert toppings and ready-to-spread frosting. With a relentless commitment to quality, every product and recipe is developed in celebration of Duncan Hines, a real man and foodie who, before Fodor’s or Zagat, traveled the country in search of the best culinary and pastry inspiration. For more information on Duncan Hines, log onto www.duncanhines.com.

About Share Our Strength®
Share Our Strength®, a national nonprofit, is ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives. Through its No Kid Hungry® Campaign—a national effort to end childhood hunger in America by 2015—Share Our Strength ensures children in need are enrolled in effective federal nutrition programs; invests in community organizations fighting hunger; teaches families how to cook healthy, affordable meals; and builds public-private partnerships to end childhood hunger, at the state and city level. Working closely with the culinary industry and relying on the strength of its volunteers, Share Our Strength hosts innovative culinary fundraising events such as Share Our Strength’s Great American Bake Sale® and develops pioneering cause marketing campaigns that support No Kid Hungry. Visit www.strength.org to get involved.