Tre Olive Allows Food Lovers To Adopt Olive Trees In Italy

Quality olive oil can turn a good dish into a great dish. Professional chefs and casual cooks alike can now "adopt" authentic Italian olive trees and then enjoy some of the finest extra virgin olive oil in the world, harvested from their own trees.

Tre Olive was started by three cousins and the family has owned olive oil mills in Calabria, Italy since 1934. Many of the trees in the Tre Olive grove are nearly a century old and the temperature and climate are perfect for growing olives. All are cared for by hand by dedicated family members who have worked in the groves for decades, with experience that has been passed on through generations. Extra virgin olive oil is the highest quality olive oil and Tre Olive's extra virgin olive oil meets the standards of the International Olive Oil Council.

The process to harvest the finest extra virgin olive oil begins with the tilling of the land at the beautiful Southern Italy grove. Careful pruning by hand, masterful nurturing through tree growth, hand-picked harvesting with perfect, optimal timing and advanced pressing techniques make up the process to create the Tre Olive extra virgin olive oil.

"We love sharing our family olive oil with people and seeing the look on their face when they taste the difference between what they thought was quality olive oil and what really is," said Joe Maruca of Tre Olive. "Imagine telling your dinner guests about the olive tree you adopted in Italy and then sharing the oil from your tree with them!"

Olive oil is now the third best-selling cooking oil in the United States. Olive oil is a monounsaturated fat and, unlike butter, lard and other fats, contains a large proportion of easily digested fats and no cholesterol. Olive oil is also a good source of vitamin E, which is thought to help protect against cancer and heart disease. Italy is known to product the highest rated olive oils in Europe.

With the adoption of a tree for a year, at a cost of only $110, olive oil lovers receive:

A customized hard-cover display holder with a certificate of adoption beautifully gift wrapped.
An informational brochure and welcome letter.
A photo of the adopted tree, with all its graceful beauty and naturally imperfect glory.
Three liters of extra virgin olive oil from the adopted tree will arrive in the spring.

For more information or to adopt a Tre Olive tree, visit www.treolive.com.