Tuesday, October 19, 2010

Reyka Vodka Annonces Strong Results for 2010

Fresh from its July re-launch, Reyka Vodka announced today positive growth in 2010, with sales for the month of July up 43%, and year to date sales up 7%, showing extremely positive signs for the small-batch Icelandic vodka as it makes an impact in an exceptionally competitive market.

July saw Reyka roll out a strategy to bring its brand offering to the next level, launching a brand new packaging design and cutting edge marketing strategy, supported by lifestyle partnerships and a dedicated online presence. Micro-targeting audiences in Brooklyn (New York), the Mission (San Francisco), Wicker Park (Chicago) and Boston, the campaign has paid dividends, with consumers and bartenders alike showing great enthusiasm for the brand.

The brand’s activity has not only resonated in the on and off-premise, as Reyka has also brought its brand to life through its revamped digital strategy, including a revived web site at www.Reyka.com and dedicated social media presences on Facebook and Twitter, which were designed to build a creative community around the brand.

“We are very excited about the response to our new positioning for Reyka,” said Jennifer Logan, Senior Brand Manager for Reyka Vodka. “Reyka Vodka is as unique as the land that inspires it, and these positive trends show very encouraging signs that this unique spirit from Iceland is being adopted
by people across America.”

Reyka Vodka is well-known for its distinguishing characteristics such as its lava rock filtration, Carter Head still distillation and use of some of the naturally purest water in the world, which have helped to elevate Reyka to high esteem since the distillery’s founding in 2005. Judges of the Fifty Best Competition recently gave Reyka high marks, praising it as smooth, clean, assertive, rich, silky, with a medium body, strong taste, nice, long finish.

ny is run by the fifth generation of his family. Among the most recent accolades for the well-awarded company, William Grant & Sons was honored as the “Distiller of the Year” for the third time in four years by the prestigious International Spirits Challenge.

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with super-premium brands including Stolichnaya vodka, the world’s best-selling single malt Scotch whisky Glenfiddich, The Balvenie range of handcrafted single malts, Grant’s blended Scotch, Hendrick’s® Gin, Sailor Jerry® Spiced Navy Rum, the award-winning Milagro® Tequila, Frangelico Hazelnut Liqueur, Licor 43, BOLS Liqueurs, Galliano, Lillet and Solerno Blood Orange Liqueur.

William Grant & Sons USA has offices in New York City (sales and marketing) and Edison, NJ (bottling and warehouse facilities). For more information on the company and its brands, please visit www.grantusa.com.

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