Mountain Bread Wraps Wins ‘Best in Show’ at Kosherfest 2010 New Products Competition

It took five judges and five hours to determine the best new kosher products of 2010, sponsored by the largest international kosher food trade show, Kosherfest (www.kosherfest.com).

A line of gourmet Mountain Bread Wraps, took Best in Show at the 22nd Annual Kosherfest New Products Competition, held at the Jewish Community Center in Manhattan on Oct 13th. Mountain Bread Wraps is a product of Australia, distributed by No Worries Natural Foods of Fremantle, WA.

Winners in 19 separate categories of new kosher products were crowned by a panel of kosher food professionals as well as two consumer judges, who sampled from among 179 new kosher food entries.

In addition to Best In Show, the Washington-state based company also won for the same product line in the Best New Baked Good, Bread, Grain or Cereal category. Best in Show Runner- Up was Lily Bloom’s Kitchen (Shoreview, MN) for their Chocolate Macaroons.

The judges included: Yakov Yarmove, Corporate Business Manager, Ethnic Marketing & Specialty Foods, SuperValu (Eden Prairie, MN); Marty Stein, Account Manager, Tree of Life/Kehe, (St. Augustine, FL); Jeff Nathan, Chef/Proprietor Abigael’s On Broadway, NYC, (and a noted cookbook author and TV cooking show host), and two consumer judges from West Orange, NJ, Michelle Gross and Randi Hershkowitz.

The two-day Kosherfest trade show will follow at the Meadowlands Exposition Center, Oct 26 - 27, 2010 with more than 300 exhibitors from around the world, where the New Products Competition winners will receive their engraved awards.

“This year’s Kosherfest New Products Competition had the highest number of entries we’ve seen to-date, and reflected a high quality as well,” said Bill Springer, Group Vice President, Diversified Business Communications and Kosherfest Show Producer. “There was a big increase in the number of entries in the meat & seafood category in particular, as well as the dessert, candy, cookie or cracker category. There were so many great entries to the competition this year, and I think the show will reflect the scope, breadth, quality and uniqueness of this year’s exhibitors.”

The new kosher food product entries were judged on the basis of such criteria as their newness, quality, taste, salability and retail price point. The complete list of winners are:

Kosherfest 2010 New Product Competition Winners

1. Best New Jam, Preserve or Spread, Healthy Top Whipping Cream, Green Rabbit, Albany, NY)
2. Best New Cheese or Dairy Product, Les Petit Fermieres-Reduced Fat Cheddar Sticks, Anderson Int. Foods, Mineola, NY)
3. Best New Foodservice Product,, Manna-Soy gourmet meat alternative, Luck Chen, Brooklyn, NY )
4. Best New Kosher Organic Product, Petite Select Shepherd’s Pie baby cuisine, Nature’s Select Food Group, Miami Beach, FL
5. Best New Packaging/Design, Pop N’ Box Microwave Popcorn, Golden Fluff, Lakewood, NJ
6. Best New Passover Product, Yidels gluten–free chocolate rolls, Cinderella Sweets, Woodmere, NY
7. Best New Snack Food, Klein’s Natural Dried Guava, Klein’s Naturals Brooklyn, NY
8. Best New Health & Wellness, Cacao Powder, Health Matters America, Cheektowaga, NY
9. Best New Pasta Rice Bean or Soup, Garden Lites Zucchini Marinara, Classic Cooking, Jamaica, NY
10. Best New Dessert, Candy, Cookie or Cracker, Chocolate Coconut Macaroons, Lily Bloom’s Kitchen, Shoreview, MN
11. Best New Baked Good, Bread, Grain or Cereal, Mountain Bread wraps, No Worries Natural Foods, Fremantle, WA
12. Best New Fine Food From Israel, Vegetali Vegetarian Hot Dog in Blanket, Blue & White Foods, Long island City, NY
13. Best New Giftware and Novelty Product, Challah Dough Covers, The Kosher Cook, Woodmere, NY)
14. Best New Savory Condiment, Spice, Sauce, Oil, Vinegar or Salad Dressing, Zeta Olive Oil with Garlic & Basil, Kedem, Bayonne, NJ
15. Best New Beverage, Elite Natural Watermelon Juice, Elite Natural/Organic Juice USA, Bohemia, NY
16. Best New Meat, Seafood or Poultry Product, Dr. Praeger’s Sensible foods Lightly Breaded Tilapia, Dr. Praegers Sensible Foods, Elmwood Park, NJ
17. Best New Wine, Beer or Spirit, Vodka & Vanilla Liqueur, Kedem, Bayonne, NJ

BEST IN SHOW
Mountain Bread Wraps (8 varieties), No Worries Natural Foods, Fremantle, WA

Runner Up Best In Show
Chocolate Macaroons, Lily Blooms Kitchen, Shoreview, MN

According to Bill Springer of Diversified Business Communications, Producer of Kosherfest,
“This year was very competitive, with a large number of exceptional products competing in almost every category. The judges were very impressed with all the entries.”

Kosherfest 2010 is sold out with an excess of 300 exhibitors. The show is expected to attract more than 6,000 professional attendees from all over the world, and will showcase thousands of kosher products. For information visit www.kosherfest.com.

Kosherfest is co-produced by Diversified Business Communications of Portland, ME (www.divbusiness.com) and Menachem Lubinsky, president and CEO of LUBICOM (www.lubicom.com).

Diversified Business Communications (DBC) specializes in producing international trade events in the food and beverage industry, and brings more than 40 years experience to buyers and sellers together. DBC’s food industry expositions include four internationally recognized seafood shows, the New England Foodservice & Lodging Expo in Boston, All Things Organic in Chicago, three Fine Food and Hospitality shows in Australia, Expo Comida Latina, All Asia Food and Kosherfest.

Menachem Lubinsky is the chairman & CEO of LUBICOM Marketing Consulting, a strategic marketing firm that also markets kosher foods. He is the founder of Kosherfest, the world's largest international kosher food trade show and a prominent figure in the Orthodox Jewish Community.

Kosherfest 2010
Meadowlands Exposition Center
355 Plaza Drive
Secaucus, NJ 07094; 201-330-7773
OCT 26: 10:00 am – 5:00 pm
OCT 27: 10:00 am – 4:00 pm