Premium import lager Singha Beer has launched a new campaign, entitled “Singha TransPortraits.” Singha TransPortraits is a worldwide art movement featuring a collective of visual artists and digital innovators practicing their craft on walls across the globe. The project will feature renowned artists in front of live audiences creating exclusive works on walls of popular clubs, bars, lounges, and skyscrapers in North America, Asia and Europe. The campaign can be found online and on mobile devices at www.SinghaTransPortraits.com.
“Singha TransPortraits is about a lifestyle with its own unique voice, and Singha Beer is a part of that lifestyle,” said Boonrawd Trading International Co., Ltd. Senior Branding and Event Officer, Theerathip Mahaguna. The project is being orchestrated by advertising and marketing services agency GERTRUDE.
The inaugural Singha TransPortraits events are being held in Los Angeles, Paris and Tokyo in October, 2010. The events are continuing on to hit New York, San Francisco and Miami, and are repeating throughout Los Angeles, Paris and Tokyo. The campaign culminates with a chance for consumers to win a trip for two to Singha’s Ultimate Full Moon Party in Thailand in Spring, 2011. The Singha brand is managed in the U.S. by Singha North America Inc.
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