Monday, May 5, 2008

Chipotle Is The First Restaurant To Serve 100 Percent Naturally Raised Chicken

Chipotle Mexican Grill is now the first national restaurant company to serve exclusively naturally raised chicken. The burrito restaurant announced today that it has reached that milestone by adding naturally raised chicken to all its restaurants in California, Oregon, and Washington.

Chipotle began serving naturally raised chicken at its restaurants in Washington, DC, in 2002 and has since been working with its suppliers and identifying other like-minded farms to constantly add to its supply until completing the goal of serving 100 percent naturally raised chicken.

“We are changing the way the world thinks about and eats fast food,” said Steve Ells, Chipotle founder, chairman and CEO. “By making our food with great quality ingredients, including naturally raised meat, we are not only satisfying our customers with great tasting food, but raising the bar for an entire industry.”
All of Chipotle’s naturally raised chicken, pork and beef comes from animals that are humanely raised, never given antibiotics or added growth hormones (or drugs that act like hormones), and fed a pure vegetarian diet with no animal by-products.

Chipotle already serves more naturally raised meat than any other restaurant company in the world. In all, Chipotle will serve more than 52 million pounds of naturally raised meat this year. In addition to the chicken, all of the pork Chipotle serves is naturally raised, and nearly 60 percent of its restaurants serve naturally raised beef. Those 52 million pounds amount to more than 200 million meals made with naturally raised meat.

In addition to its commitment to serving naturally raised meat, in December Chipotle became the first national restaurant company to serve only dairy products (cheese and sour cream) made with milk from cows that are not treated with the synthetic hormone rBGH (recombinant bovine growth hormone). And this year, 30 percent of all of the beans it serves will come from organic farms. It’s all part of a vision Ells calls “Food With Integrity.”

“Food With Integrity is about finding the best ingredients we can for the food we serve,” said Ells. “We are making food from ingredients that have traditionally been used by the most discerning chefs in the best restaurants. But Chipotle is doing it in a way that is available and affordable so everyone can eat better.”

About Chipotle

Chipotle Mexican Grill offers a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food not only from using fresh ingredients, but ingredients that are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food. Chipotle opened its first restaurant in 1993 and currently operates more than 730 restaurants. For more information, visit

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