Thursday, September 27, 2007

The Web Marketing Association Recognizes Genisoy for Outstanding Achievement in Website Development

Genisoy.com the official website of Genisoy Food Company, has been recognized for outstanding achievement in website development by being awarded the coveted Web Marketing Association's Annual WebAward for outstanding website.

The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of internet marketing, online advertising, public relations, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.

Genisoy Food Company, Inc. is one of the largest providers of soy protein products (Genisoy) and sports nutrition (MLO) in the United States, offering consumers high quality, good tasting, affordable protein bars, shakes and snacks.
The mission of Genisoy is to provide convenient, delicious and affordable soy food products that make it easy to incorporate the benefits of soy in the average person's everyday diet. Genisoy.com, the official web site, plays a critical role in this strategic mission and provides not only convenient access to soy products but a wealth of information on various health subjects.
When the FDA concluded in 1999 that foods containing soy protein included in a diet low in saturated fat and cholesterol may reduce the risk of coronary heart disease by lowering blood cholesterol levels, the first Genisoy products were made available as a vehicle for bringing soy's health benefits to consumers in a convenient, economical and great-tasting form. The website now offers a more convenient way to access these products and information.

"We are very proud of our website," states Kaysi Moore, Ecommerce Sales Manager for Genisoy. "We made it a priority and designed the site not only to showcase our new product innovations, but also provide more product information and educate consumers about soy."

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