Skinny Nutritional Corp. (OTC:BB SKNY) today announced the company has entered an agreement with Earl Gaudio & Son (Danville, IL.), an Anheuser-Busch distributor, who will begin distributing Skinny Water® in parts of southern Illinois. Skinny Nutritional's appetite-suppressing flavored fitness water, Skinny Water ®, will be hitting non-alcoholic and beer retailers, bars, and restaurant shelves in Illinois starting today. The agreement reflects Skinny Nutritional's response to consumer demand for Skinny Water ®, which follows Skinny Water's successful launch through a major National retailer.
"Working with Earl Gaudio & Son marks an important milestone for Skinny," said Don McDonald, President and CEO of Skinny Nutritional. "This is the first of many relationships that we anticipate with beer distributors across the country. It is a strategic move for Skinny's distribution, because beer distributors are increasingly looking to leverage the growing health and wellness industry, and ship more non-alcoholic premium products. Skinny Water is an ideal product for any distributor looking to expand their market."
A Georgetown University Medical Center study found that drinking Skinny Water helps dieters lose three times more weight than diet and exercise alone. The study revealed Super CitriMax ® and ChromeMate ®, Skinny Water's two active ingredients, are proven to curb hunger and maintain healthy blood sugar levels and normal metabolism.
Skinny Water ® contains the fewest calories of any popular enhanced beverages. Dieters are recommended to drink three bottles of Skinny Water ® each day, 30 to 60 minutes before each meal, to help feel full and eat less. Skinny is available in three fruity flavors-raspberry, lemon, and peach. When consuming three bottles daily, Skinny Water provides almost 50 percent of the U.S. Recommended Daily Intake of calcium, and 27 percent of the U.S. Recommended Daily Intake of potassium in each 16.9 oz. bottle.
"The category of functional waters and wellness beverages is rapidly growing as consumers become more focused on better health practices," says Eric Gaudio, General Manager of Earl Gaudio & Son. "Offering Skinny Water is a great way to meet consumer demand, and attract new customers who are concerned about health and fitness. Anyone with an active lifestyle and a focus on fitness will be attracted to Skinny Water, and we'll be the ones to supply it."
ABOUT SKINNY NUTRITIONAL CORP.
Skinny Nutritional develops, acquires, and distributes lifestyle and consumer products that capitalize on emerging trends in the health and wellness industry. Headquartered in Bala Cynwyd, Pa., the company is the exclusive worldwide distributor of Skinny Water®, a flavored fitness water and appetite suppressant. Skinny Water ® is the first flavored water in the market that contains two key ingredients, Super CitriMax® and ChromeMate®, which have been clinically proven to aid in weight loss. Skinny Nutritional will also be launching Skinny Tea®, Skinny Shakes®, and other Skinny branded beverages this Fall. For more information, visit www.SkinnyCo.com.
ABOUT EARL GAUDIO & SON, INC.
Earl Gaudio & Son, Inc., an Anheuser-Busch distributor, started in 1904 and has been family owned for four generations. The company's mission is to provide quality products and service to people of the following Illinois counties: Vermilion, Edgar, Iroqouis, Clark, Douglas and Champaign and the Indiana Counties of: Vermillion, Warren and Fountain.
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