Wednesday, September 19, 2007

Parents Invited to Trade Candy Wrappers for Yogurt

YoCrunch, the crunchy yogurt mix-in pioneer, is introducing a clever new promotion designed to help parents transition their kids from candy to a more healthy balanced diet with yogurt once the indulgence of Halloween is over.

For up to two weeks following Halloween (which this year falls on Wednesday, October 31), parents can send any candy wrappers which their kids have earned trick or treating (limit one submission per household) to YoCrunch and be rewarded with a coupon good for any YoCrunch product. These include:

· The Core Line – Available in Vanilla, topped with Oreo®, Butterfinger®, Reese’s Pieces®, Nestle® Crunch® or M&M’s®; Strawberry topped with Nestle® Crunch or 100% natural lowfat granola; and Bueberry, Mixed Fruit, Raspberry, Peach and Strawberry Banana topped with 100% natural lowfat granola.

· YoCrunch Naturals Yogurt: All-natural lowfat yogurt featuring crunchy toppings such as Back To Nature® Granola and Sunspire® Dark Chocolate Baking Chips; which also has multiple probiotic strains, live active Acidophilus and Bifidus cultures, is sweetened with natural sugar, and is produced with milk that does not have added synthetic growth hormones. Flavors include: Strawberry topped with Back to Nature® Granola or Sunspire® Baking Chips; Strawberry Banana, Blueberry and Mixed Berry yogurt topped with Back to Nature® Granola.

Consumers interested in participating in the new Halloween promotion can send their children’s candy wrappers to:

Janet Kim
9507 Santa Monica Blvd., Suite 300
Beverly Hills, CA 90210

All of YoCrunch’s lowfat yogurt products contain live and active cultures perfect for digestion and replete with a compelling mix of health benefits. Best of all, YoCrunch represents one of the few products on the market which offers the great taste of crunchy mix-ins and delectable yogurt which kids crave along with the nutritional value parents crave.

Please visit for more information and let me know if you’d like to chat with one of the executives at YoCrunch about this unusual promotion and YoCrunch’s history of creating products that appeal to the entire family.

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