Monday, September 24, 2007

L A Weight Loss Puts 1300 Journalists to the Test

More than 1,300 journalists across America received "Sweet News" today in a surprise package with over a dozen delicious brownies inside, hand-baked by a professional pastry chef. Their challenge: to see if they can tell which brownies were made with Controltrim, a revolutionary new fat replacement developed by the U.S.D.A., available exclusively at L A Weight Loss, that replaces fat and calories, but not flavor. The results of the Controltrim Challenge will be provided exclusively to participating reporters.

As part of Controltrim's national launch this week, L A Weight Loss, with 450 centers nationwide, is putting 20,800 brownies on the line, because taste buds don't lie! The brownies baked with Controltrim have 36 percent less fat, fewer calories, and 100 percent great flavor. Indeed, foods prepared with Controltrim reduce fat and add bulk when cooking and baking-all without side effects or sacrificing taste, moisture, or texture.

"Controltrim, which was developed by the U.S.D.A., is an important nutritional advancement for Americans," says Harold Katz, weight loss industry pioneer, and CEO of L A Weight Loss Centers. "We're confident foods prepared with Controltrim taste great, while reducing fat. That's why we are giving 1,300 reporters across the country the opportunity to take the Controltrim Challenge. Can America's most trusted palates tell the difference?"

Dieters are recommended to replace portions of fats and oils with Controltrim powder along with the L A Weight Loss menu plan to promote healthy appetite management and gain heart healthy benefits. Controltrim can replace up to 50 percent of the fat in baked goods, salad dressings, desserts, snacks, and beverages when used as an ingredient in recipes. Because it is made from 100 percent whole oat bran, Controltrim contains healthy beta-glucans. Each gram of Controltrim has only four calories.

Controltrim is used as a fat replacement powder by adding it into a baking ingredient in place of a portion of butter, cream cheese, oil, or mayonnaise. Controltrim can replace up to half the oil or butter in a cake, reducing calories without giving up taste or texture. The product's ability to absorb and hold moisture gives cookies, cakes, and pies the same home-baked goodness that fat provides-without the calories or health risks.

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