Monday, March 14, 2011

IMPACT Recognizes Russian Standard Vodka on Top 100 List for Sixth Consecutive Year

Russian Standard Vodka, the number one premium vodka in Russia, has been ranked 39th on IMPACT’s 2010 “Top 100 Premium Spirits Brands Worldwide” list. This is the sixth consecutive year the brand has been recognized by IMPACT Magazine, a leading source for industry trends and statistics. Russian Standard was ranked 42nd in 2009, 44th in 2008, and 52nd in 2007.

Russian Standard Vodka showed tremendous global sales growth in 2010, selling 2.5 million 9L cases and marking double digit growth since 2009 Surpassing by growth in 2010 brands including Absolut and Smirnoff, IMPACT Magazine also named Russian Standard one of the “Fastest-Growing Premium Brands” worldwide for sales growth over the last five years This is particularly notable, as Russian Standard is one of the few brands whose sales growth is not predominately within the United States.

“We are very proud of the remarkable growth in 2010,” said Sumindi Peiris, VP of Marketing of Russian Standard Vodka. “Our continued climb among the top 100 premium spirit brands is an important recognition of our success and is reflective upon Russian Standard’s continued commitment to bringing Russia’s number one premium vodka to the world.”

About Russian Standard Vodka
Russian Standard Vodka is the global leader in authentic Russian premium vodka. The Russian Standard vodka portfolio dominates the premium segment in Russia with a 60 percent market share and sales of over 2.5 million cases in 2010 in Russia and more than 75 export markets across Europe, the U.S. and Asia. Roustam Tariko, the founder of Russian Standard, introduced the flagship product, Russian Standard, in 1998 as the first authentic Russian premium vodka. Russian Standard vodkas are made with only the finest Russian ingredients, conforming to the formula for vodka established in 1894 by famed Russian scientist Dmitri Mendeleev for Russia’s Czars. Two years after launch, sales of Russian Standard surpassed all imported premium vodkas on the Russian market, leading to broad international expansion and the launch of Russian Standard Platinum in 2001, IMPERIA Vodka, the company's luxury brand, in 2004, and Russian Standard Gold in 2008.

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