Singha Premium Import Beer Launches Aggressive Marketing and Distribution Effort in U.S. Market

Premium Thai import Singha Beer is making major inroads in the mainstream U.S. imported beer arena. The brand has secured positions on the drink menus of a broad roster of fine bars, lounges and restaurants nationwide.

Commencing October 2010, Singha is launching a global promotional campaign in major U.S. cities including New York, San Francisco, Miami and Los Angeles, as well as globally in Tokyo, Paris and other major international cities. In addition to launching the global campaign, Singha Beer has also established broad distribution and brand representatives across all 50 states.

“It is our intent to put Singha Beer at the top of consumer consciousness in the premium import beer market,” said Singha North America Director of Business Development and Operations, Charles Chaicharee.

Singha Beer, which was first brewed in 1933, is Thailand’s #1 beer export and enjoys the distinction of being the first beer from the first brewery in the country’s history. Singha is a full-bodied, distinctive and rich premium lager with strong hops characters, and is brewed from 100% malted barley, fine hops and pure artesian water. Singha Beer enjoys strong presence in nearly 50 markets worldwide.

ABOUT SINGHA:

Singha Corporation Co., Ltd. is a subsidiary of Boon Rawd Brewery Co., Ltd., the first and largest brewery in Thailand which was founded in 1933. The company was incorporated to oversee the beverage business of Boon Rawd Brewery Co., Ltd. and is responsible for the operation and marketing of beer, soda water, drinking water and functional drinks under “Singha,” “Leo,” “Thai Beer” and “B-ing” brand names.

At present, Singha Corporation Co., Ltd. operates three breweries and six soda water and drinking water plants located in strategic regions across Thailand. Singha Corporation Co., Ltd.’s vast distribution network further enhances its ability to serve customers throughout Thailand as well as in nearly 50 countries worldwide, including in Europe and North America, and in all 50 U.S. states under full compliance with FDA regulations and approval of each country. Singha North America is managed by Boon Rawd Trading International Co., Ltd.