Monday, May 10, 2010

Vega’s new Shake & Go Smoothies

Even when you’re on the go, you shouldn’t have to live without your daily dose of protein, fiber and greens. There are plenty of juices, smoothies, and energy and performance beverages that promise all sorts of health benefits, but what are you really drinking when you grab one of these drinks in hopes of getting that boost you need? They’re usually loaded with empty calories, chemicals, artificial flavorings, allergens and high fructose corn syrup. With all the clutter and the false promises, it’s become difficult to make the healthy choice for you and your family. Enter Vega’s Shake & Go Smoothie.

Power packed with raw, organic superfoods, Vega Shake & Go Smoothie utilizes plant-based foods to boost energy, mental focus and immunity for ultimate nourishment. Available in four flavors – Bodacious Berry, Choc-a-lot, Vanilla Almondilla and Tropical Tango – each low-calorie smoothie promises two servings of veggies, 11 grams of complete protein, Omega 3-6-9 and a day’s worth of probiotics – all disguised in a tasty drink that even kids love. They’re the perfect solution for any health conscious person who doesn’t have time to pull out a blender, but doesn’t want the high sugar and calorie content in other juices and performance drinks. Plus, with 12 servings in each pouch, Shake & Go Smoothie is just as cost-effective as it is good for you.

The unmatched ingredients and trusted dietary principles that make Vega a favorite in the health and athletic circuits are now available in a great tasting, easy to make smoothie that you can take with you anywhere. Formulated by professional Ironman triathlete and best-selling author Brendan Brazier – one of the only vegan professional triathletes in the world – they are Vega’s most convenient and delicious way yet for you to instantly add nutrition, sustainability and wellness to your daily routine.

“I first conceived Vega as a line of niche nutrition products for vegan athletes like myself. I was shocked when its demand grew above and beyond that category. Now the vast majority of the line is purchased by people who are simply health-conscious and busy; not necessarily as active as I am,” said Brazier. “I felt it was time to make a product specifically for them.”

Vega Shake & Go Smoothies will be available at Whole Foods Markets, GNCs and health food stores across the US and Canada. For more information, please visit

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