Monday, May 17, 2010

Red Lobster Launches Coastal-Inspired Redesign

Red Lobster’s introduction of its new, redesigned atmosphere, inspired by the seaside village of Bar Harbor, Maine, gives guests an opportunity to experience fresh, delicious seafood in a vibrant, nautical setting, right here in Cincinnati.

Six Cincinnati-area Red Lobster restaurants, including the Florence, KY location, have undergone a redesign that includes updated coastal touches both inside and out. Within the restaurants, guests will find cozy, dark-wood paneling, warm-toned fabrics, soft lighting and nautical d├ęcor, such as signal flags and seaside-inspired artwork. New exterior features include shingle and stone towers, lanterns, flags snapping in the breeze and Adirondack-style benches, all intended to transport guests’ minds to the coast.

“Our vision to be the place where Americans go for seafood for generations requires us to keep up with the times,” said Red Lobster President Kim Lopdrup“This new Bar Harbor restaurant design creates a warm, inviting, seaside atmosphere that builds on the many improvements we’ve made inside our restaurants over the last few years.”

Today at Red Lobster restaurants across North America certified Grill Masters prepare fresh fish, tender lobster and other seafood over the open flame of wood-fire grills. A Today’s Fresh Fish menu is updated daily to reflect the wide variety of fresh fish available. In addition, more culinary-forward items, new flavors and seafood combinations have been added to the menu in order to provide guests with a higher quality experience at the same affordable price for which Red Lobster has always been known.

Updating Red Lobster’s design enhances the dining experience and local community, adding a new, polished look to the streetscape for decades to come. Red Lobster has always played an important role in the communities in which it’s located, ensuring fresh, delicious food and employing hundreds of local residents. Cincinnati-area residents are among the first to experience the new Red Lobster as the company aims to remodel all of its restaurants from coast to coast.

“The new Bar Harbor design strengthens our commitment to Cincinnati,” said Steve Weigel, Red Lobster’s Senior Vice President of Operations for all of the company’s restaurants in this region of the country. “Our Red Lobster crew members are as excited as ever to continue to deliver fresh, delicious seafood to guests in this wonderful, new coastal setting.”

ABOUT RED LOBSTER
Red Lobster is the world’s largest casual dining seafood restaurant, with nearly 700 locations across North America. Certified Grill Masters ensure delicious seafood is prepared with culinary expertise on wood-fire grills recently added to every restaurant. In 2009, Red Lobster was rated “#1 Best Seafood” among chain restaurants by Zagat and “Best Sit-Down Chain Restaurant in America” by Men’s Health magazine. For more information, visit www.redlobster.com.

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