Tuesday, May 18, 2010

Give dad a goat - why sustainable gifts work

Originating in the United States and declared a national event by President Calvin Coolidge in 1924, today Father's Day is celebrated around the world. This year on Sunday, June 20. Grandfathers, husbands, uncles, fathers-in-law and step-fathers may all be honored on this day. While a necktie is the most common gift, other presents include books, tools or sports equipment. Another way to honor Dad is with a gift that improves the life of a child from the World Vision Gift Catalog.

"Father's Day gift-giving is a long standing tradition. At the heart of the day, however, is the family's focus on Dad as the guide, motivator and provider in a child's life," says World Vision Gift Catalog National Director Devin Hermanson. "With that in mind, giving a life-sustaining gift that helps transform the lives of a child in need is in keeping with the Father's Day theme."

The World Vision Gift Catalog, located at www.worldvisiongifts.org, offers more than 100 poverty-fighting gifts ranging in price from $16 to $39,000 that can be purchased in the name of a father, child, friend, or loved one.

Gift ideas thatmatch Dad's interestsinclude:

-For the gardener - Hybrid or drought-resistant seeds for a farmer - $17

-For the sports enthusiast - 4 Soccer balls for a school - $32

-For the music buff - Art and music instruction - $40

-For the first time father - Needed supplies for a new mother to care for her baby - $77

-For the book lover - Stock a school in America with essential learning tools and supplies - $100

-For the gourmand - Goat and two chickens to provide milk and eggs - $100

Since the World Vision Gift Catalog was first introduced in 1996, new gifts have been introduced and its popularity as a gift-giving alternative has grown substantially with more than 100,000 purchases made last year. Goats were the most popular item in 2009: over 50,000 goats were given to families in need thanks to the generous contributions of gift catalog donors. After purchasing a Gift Catalog item, the recipientin turn receives a special card describing the gift and the impact it will have in the life of a person in need.

About World Vision
World Vision is a Christian relief and development organization dedicated to helping children and their communities worldwide reach their full potential by tackling the causes of poverty. We serve the world's poor, regardless of a person's religion, race, ethnicity or gender. For more information, visit www.worldvision.org.

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