Thursday, May 20, 2010

The "Soup that made Seinfeld Famous" Announces Nationwide Expansion

The Original SoupMan is pleased to announce that his new, premium collection of frozen soup is now available to grocery stores on a nationwide basis. True to his original recipes, and reflecting the passion, relentless attention to detail and pure soup genius of Al Yeganeh, the collection delivers the same combination of fresh ingredients and innovative flavors that made the original Soup Kitchen in New York City a mecca for the discriminating.

Al Yeganeh started his Soup Kitchen International restaurant in 1984. It quickly became a global destination - a small, unassuming outpost run by a brilliant chef, turning out the planet's best soups. Long before Seinfeld acknowledged Al’s soup superiority in a famous episode, locals and tourists braved all kinds of weather, waiting in long lines for his impeccable and unequalled crab bisque, jambalaya or mulligatawny.

Now, that same experience is available in the frozen food aisle of local supermarkets and specialty retailers nationwide. Packaged in BPA-free, microwaveable bowls, the new line delivers the same perfectionist obsession and eclectic varieties as the original location. Yeganeh presided over every detail, assuring that nothing was lost in the translation of his prized recipes into a broadly available product.

“The Original SoupMan’s pride and passion are well-known. We are thrilled to offer his new soups collection to his fans, across the country, and soup lovers everywhere,” said Arnold Casale, CEO of The Original SoupMan, Inc. “By using our small batch cooking process, sourcing only the best ingredients and spending several years in the kitchen, we are now able to deliver the same quality soups nationwide as the soups found in Al’s legendary original location.”

The gourmet collection will be available in the following varieties: Chicken Vegetable, Seafood Bisque, Tomato Basil, Italian Wedding and Broccoli & Cheese, with a suggested retail price of $3.49 to $4.49 per bowl. The products are now available in fine grocers throughout the nation, including Publix, Jewel-Osco, King Kullen, Gristedes, Kroger’s, Alberstson’s and Hy-Vee, and will be rolled out at additional grocery chains and specialty retailers this fall.

Consumers can also purchase frozen soups online, where five percent of all sales from the Original SoupMan Online Store are donated to Al Yeganeh's Feed the Hungry Foundation. A portion of all sales of Original SoupMan soups are donated to the Al Feeds the Hungry Foundation.

In addition to the frozen collection, The Original SoupMan continues to expand their restaurant franchise locations throughout the country. Recently, the company celebrated the opening of the Mohegan Sun Casino location in Uncasville, Connecticut which was spearheaded by the Johnny Rockets founder, Lloyd Sugarman.

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