Tuesday, May 18, 2010

Collaboration produces new spoon that features BPA-free materials and custom fit

Plum Organics™, the leading provider of premium organic baby food, has entered a multifaceted partnership with Boon Inc, leading innovator, designer and manufacturer of infant and baby products. A pioneer in the organic baby food industry known for their award-winning packaging design, Plum Organics introduces this spoon on the heels of their recently debuted organic baby food line in a lightweight, spouted pouch. Free of BPA and phthalates, the clever spoon, a design collaboration by both companies, has a customized fit to Plum Organics pouches that dispenses the organic baby food when squeezed, creating a one-handed feeding experience.

In keeping with Boon's modern style and problem-solving ingenuity, the Dispensing Spoon by Boon leverages innovation from their award-winning product, the Squirt Baby Food Dispensing Spoon.

"Simple yet effective design is our passion at Boon. Plum Organics aligns very well with our business philosophy and together we have tremendous brand synergies," said Rebecca Finell, Design Principal and Co-Founder of Boon. "Co-branding with Plum Organics presented us with a unique opportunity to play in a new space within our industry, and to do so with a brand that we respect."

Plum Organics is the first company to nationally distribute organic baby food in a portable pouch format.

"We are out to reinvent the baby food eating experience through great design and innovation," said Neil Grimmer, Chief Innovation Office and Co-Founder of the Nest Collective, of which Plum Organics is part. "It's a market that has been largely untapped for over 30 years, and today's modern parent wants baby food options that have pure ingredients with built in convenience and a modern brand that fits with their lives. With our portable pouch format, we believe we have met that need. Working with Boon provided an opportunity to take this popular format one step further, and produce an even cleaner, more convenient eating experience for parents and baby."

Alongside new flavors from Plum Organics baby food line, the Dispensing Spoon by Boon debuted at the Natural Products Expo in Anaheim, California in March. The spoon will join Plum Organics collection on shelves in May 2010 at Babies "R" Us, Buy Buy Baby, and online at Diapers.com for an SRP $3.99 for a two-spoon set.

Plum Organics' Dispensing Spoon by Boon Features:
*Custom fit for any Plum Organics Yum 1 JUST fruit and

Yum 2 Second Blends baby food pouches
*Easy attachment for convenient one-handed feeding
*Two spoon set in portable case
*Top shelf, Dishwasher-safeStephen,
*BPA-free, Phthalate-free, and PVC-free materials

About Plum Organics
Plum Organics is the leading provider of premium organic baby food and toddler snacks. Committed to nourishing Generation Organic™ right from the start, Plum Organics creates delicious, organic options for today's parent and on-the-go lifestyle. More information at www.PlumOrganics.com.

About Boon Inc
Boon Inc is driven by a strong desire to create modern products that help simplify parent's lives while retaining their personal style. 10% of Boon's profits are donated to benefit children's charities. More information at www.booninc.com.

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