Sprinkles, the world’s first cupcake bakery, is excited to announce the Sprinkles BFF (“best friends forever”) Contest. A leader in utilizing social networking to market directly to consumers, Sprinkles is hoping to grow its Facebook fan base to over 100,000 members by launching one of the first national contests of its kind. One lucky fan of the first 100,000 will receive an all-expense paid trip for two to visit the original Sprinkles bakery in Beverly Hills.
Upon arrival in Beverly Hills, Sprinkles’ BFF will dine with Sprinkles Founder Candace Nelson and receive a personal tour of the original bakery. Sprinkles’ BFF will stay at the Beverly Wilshire, a Four Seasons Hotel, and enjoy free cupcakes each day, including a 4MYBFF message box which has yet to be released in stores. Sprinkles’ BFF will end their trip with 12 cupcake mixes —including Spice mix which will debut in Fall 2009 -- and a Sprinkles Cupcake Tray so Sprinkles can be a part of every celebration back home just like a BFF should!
The prize includes roundtrip airfare for two within the continental United States, hotel accommodations at the Beverly Wilshire for two nights and a $500 gift card to cover meals, transportation and even a little shopping in the heart of 90210.
To enter, simply become a fan of Sprinkles http://www.facebook.com/sprinkles and get the chance for an exclusive behind-the-scenes look at what made Sprinkles the phenomenon it is today.
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Since opening the world’s first cupcake bakery in Beverly Hills, Sprinkles Cupcakes has inspired long lines of devoted Hollywood stars and serious epicureans alike. Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors. Sprinkles has locations in Beverly Hills, Newport Beach and Palo Alto, CA, Dallas, TX, Scottsdale, AZ, as well as a traveling Sprinklesmobile. Sprinkles sells its cupcake mixes at over 250 Williams-Sonoma stores throughout the US and Canada.
Sprinkles has successfully employed multiple forms of social media, including Facebook and Twitter, to grow their dedicated fanbase and keep them up to date on seasonal flavors, holiday specials and the growth of the Sprinkles brand overall. This outreach has been instrumental in solidifying Sprinkles as a leader in the evolution of modern media by making the brand, team and product accessible to customers and the curious nationwide. For additional information and a list of future locations, please visit www.sprinkles.com.
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