Thursday, June 25, 2009

Nationwide Launch of Amazing Meal

Amazing Grass is pleased to announce that their three varieties of Amazing Meal are now available at a wide variety of retail locations nationwide in time for the busy outdoor summer season. Amazing Meal was announced in January as a pilot project available exclusively at Whole Foods stores. Available in 3 varieties: Original Blend; Chocolate Infusion; and Pomegranate Mango Infusion, Amazing Meal is a powerful and satisfying blend of organic Green SuperFoods, plant-based protein, phytonutrients and vegetables, digestive enzymes and probiotics. It is the only organic meal supplement of this kind in the marketplace today, and it is also vegan and gluten-free.

“The consumer response to Amazing Meal at Whole Foods over the past six months has been fabulous, so we are rolling it out across the country,” says Amazing Grass CEO Todd Habermehl. “Outdoor enthusiasts, people with on-the-go lifestyles and those seeking to obtain balanced nutrition in their diet can now find this convenient meal replacement at a wide variety of retail locations in their region.”

Proper nutrition is especially important during the summer when the mind and body can be impacted by excessive heat, as well as by strenuous outdoor activities and busier schedules. Amazing Meal is designed to boost energy by providing a wealth of essential nutrients that can be easily digested. Its impressive nutritional breakdown consists of 10 grams of whole food protein and 6 grams of fiber per serving, a full spectrum of Green SuperFoods (wheat grass, barley grass, alfalfa and kale) and organic SuperFruits such as Goji and Acai berries. Amazing Meal is also a great source of chlorophyll, antioxidants and essential fatty acids. Unlike other Superfood formulas on the market, Amazing Meal offers 100% whole food nutrition without the use of protein isolates, fillers or isolated vitamins and minerals that may pose health concerns.

To aid the digestive system and optimize nutrient absorption, Amazing Meal also features a Digestive Enzyme and Active Culture Probiotic Blend of L. Acidophilus, Alpha and Beta Amylase, Protease, Lipase, Lactase and Cellulase. Ingredients in all varieties of Amazing Meal are certified organic and include Wheat Grass, Kale, Barley Grass, Alfalfa, Rice Protein, Hemp Protein, Acai, Carrot, Blueberry, Goji, Rose Hips, Maca, Banana, Flax Seed Powder, Cane Juice, Guar Gum and Madagascar Vanilla. Amazing Meal is sold in fifteen serving canisters (SRP $42.99) and a 10-count box of individual serving packets (SRP $35.99). Amazing Grass recommends that customers enjoy 1 to 3 servings per day by mixing 1 scoop with 10 or more ounces of water, juice or milk. It can be enjoyed first thing in the morning to jump-start the day and whenever hunger occurs.

Amazing Grass’ mission is to educate the world about the benefits of green SuperFoods and the improved quality of life derived from healthy eating habits. In addition to the Amazing Meal, Amazing Grass also offers Green SuperFood, Berry Green SuperFood, Chocolate Green SuperFood and Kidz SuperFood Chocolate Drink Powders, Organic Wheat Grass in drink powder and tablet forms and new organic Whole Food Energy Bars. Amazing Grass is a friends-and family-owned company with roots that date back over 60 years of growing and dehydrating green foods. www.amazinggrass.com.

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