380,000 Food & Wine Pairings in New Mobile App for iPhone & BlackBerry

Which pairs best with soft cheeses like brie and camembert: red or white wine? What about harder, more mature cheeses such as cheddar and parmesan? Which cheeses will please those who prefer a beer or cocktail to wine?

Now it's fast and easy for you to find drink matches for 219 cheeses, plus thousands more pairings for appetizers, main courses and dessert in this comprehensive food and drink mobile application. The new Drinks Matcher from Nat Decants is available now for your smartphone. It's like having a personal sommelier and a bartender at your side.

Natalie MacLean, creator of Nat Decants, the wine web site at www.nataliemaclean.com, has teamed up with the software developer bitHeads to create an application that works on your iPhone, iPod Touch, BlackBerry Bold and BlackBerry Curve.

"Wine and cheese is a classic for fall and holiday entertaining: delicious and simple to prepare," MacLean explains. "But we're all busy during the holiday season, so we don't have time to spend researching information online. We want to do a quick search while we browse in the liquor store, do our Christmas shopping or order from a restaurant menu."

You just choose a match on your mobile device and then you can find the top drink picks either in your local liquor store or on the restaurant menu. Unlike MacLean's popular pairing widget on her web site, this new tool doesn't require a connection to the Internet and so can be used in remote locations.

"There are two trends that are exploding in popularity now: interest in food and wine, and the convenience of mobile apps," says MacLean. "That makes the Nat Decants Drinks Matcher a natural fit-like Stilton and port. As a wine-loving geek, I love finding ways for new technology to help us savor all of life's pleasures, wherever we are."

Nat Decants Drinks Matcher Features:

- Start with either a drink or a dish
- Choose Bubbly, White, Red, Rosé, Dessert
- Pair beer, spirits, cocktails, liquor, coffee, tea
- Select from 292 grapes, wines and blends
- 219 cheeses and cheese dishes
- 61 pasta dishes, 118 vegetarian & salads
- 57 chicken, 59 beef, 41 pork, 112 seafood
- 27 types of pizza plus other take-out favorites
- 48 herbs, spices and sauces
- 94 Asian, Indian and Chinese dishes
- 123 types of chocolate and desserts
- More than 380,000 pairings, with new ones added daily

The Nat Decants Drinks Matcher is only $2.99 and you can download it in two minutes from the online stores for iPhone or BlackBerry.

For Apple's iPhone App Store, visit:
www.nataliemaclean.com/iphone

For the BlackBerry App World, visit:
www.nataliemaclean.com/blackberry

Note: The BlackBerry link above takes you directly to the matcher app only if you click on it while using your BlackBerry device.

Top 10 Cheese & Drink Matches from the Nat Decants Drinks Matcher:

1. Camembert or brie with Champagne
2. Gouda with Spanish Rioja
3. Cheddar with Bordeaux or Cabernet Sauvignon
4. Manchego with Amontillado Sherry
5. Mozzarella with German Late Harvest Riesling
6. Feta with Oregonian Pinot Noir
7. Goat cheese with New Zealand Sauvignon Blanc
8. Stilton blue cheese with Port or Sauternes
9. Parmigiano with Italian Amarone
10. Macaroni and cheese with Californian Chardonnay

Visit www.nataliemaclean.com for more food and wine tips and tools:

- Free e-newsletter, recipes, blog, wine glossary, podcasts, articles, wine links, events, Twitter updates, RSS feeds

- Daily matching tips: Twitter.com/NatalieMacLean and Facebook.com/NatalieMacLean

- More than 50,000 wine reviews searchable by price, score, cellar maturity, food matches, recipes and liquor store closest to you:

http://www.nataliemaclean.com/winepicks
http://www.nataliemaclean.com/winepicks/wine.aspx?wid=4667


Note: High-resolution and web-friendly screen shots of the Drinks Matcher mobile app are available on Nat's web site at www.nataliemaclean.com/book/highres.asp.

About Natalie:

Natalie MacLean is an independent journalist and author of the bestseller Red, White and Drunk All Over. For Google searches on popular terms like "food and wine pairing," "food and wine matching" and "wine newsletter," Natalie's site is often on the first page of the results as it has become a go-to resource for food and wine lovers. Natalie has won four James Beard Journalism Awards, including the MFK Fisher Distinguished Writing Award. At the World Food Media Awards in Australia, she was named the World's Best Drinks Writer.

About bitHeads:

bitHeads is the software product-building partner that has helped RIM, HP, InfoLogix, Vaultus Mobile and many others get award-winning iPhone, BlackBerry and other mobile applications to market faster. bitHeads' unique approach provides teams of mobile experts, a proven methodology for quickly building applications that users love, and a partnership model based on a commitment to successful delivery. Millions of people around the globe use mobile applications and other software products that have been built by bitHeads. For more information, visit www.bitheads.com or contact Scott Simpson at scotts@bitheads.com.