Yankee Legend Mariano Rivera Joins Purple Team

Purple Beverage Company, Inc.
(OTCBB: PPBV) announced today that it has named Yankee relief pitcher and
baseball superstar Mariano Rivera as the newest celebrity spokesman for its
antioxidant-rich beverage, Purple.

Mariano holds scores of MLB awards and records, including the most
postseason saves of all time and being one of two pitchers to save three All-
Star Games. Additionally, he's the only pitcher in baseball history to close
out three World Series.

"It is an honor to work with Mariano Rivera," said Ted Farnsworth, Founder
and CEO of Purple Beverage Company. "He is, without a doubt, the greatest
closer in baseball history. His long list of accomplishments makes him not only
a baseball great, but also a true New York icon. We are thrilled that he is
joining the Purple Team."

"As an athlete, the foods and beverages that I put in my body are especially
important. I look for healthful, natural products," said Rivera. "Not only does
Purple taste great, but the antioxidants in Purple are also an important part
of my recovery system, keeping me at my best so I can strike out the side
and come through for my team."

When he is not closing out games for the Yankees, Rivera is very involved
with philanthropic works in his native Panama. He's built an elementary
school and a church, provided Christmas gifts to children and developed a
program that provides computer access and adult mentors to youths.

"Mariano is highly regarded as not only a great athlete, but also a great
humanitarian," added Farnsworth. "And we share his passion for caring and
helping, so we're looking forward to working with him on his charity initiatives
as well. With baseball being our national pastime," concluded
Farnsworth, "we want Purple to become as natural a choice in beverages as
baseball is in sports. Working closely with players like Mariano Rivera in New
York and Torii Hunter in Los Angeles will bring us one step closer to achieving
our goal of making Purple a household name."

Under an agreement brokered by Ed Schauder, President of Esquire Sports
Management, Rivera will be the focus of a Purple ad campaign and conduct
public appearances on behalf of Purple throughout the New York area.
Additionally, he will be out and about supporting the Purple brand at
numerous local events and programs conducted by Purple Beverage Company.

Purple is a unique and tasty blend of seven of the world's most powerful
antioxidant-rich juices, including the exotic açai berry, black cherry,
pomegranate, black currant, purple plum, cranberry and blueberry. The
health benefits of these juices are packed into an all-natural, no-sugar added
beverage that is perfect as an on-the-go drink, part of a healthy fruit
smoothie or mixed with your favorite spirit. Since debuting in late 2007,
Purple has been praised by such high-profile publications as Health Magazine
and Family Circle.

Purple can be found in select GNC stores across the country, as well as in
restaurants, bars, nightclubs, delis, drug stores, health food stores,
supermarkets and convenience stores. For more information, visit
www.drinkpurple.com.