Thursday, April 10, 2008

25th Anniversary REGGIE Awards


McDonald’s and its agency, Arc Worldwide, won a Silver REGGIE® in the National Consumer (Budget over $5 Million) category and a Gold REGGIE in the Age Specific category for its McDonald's Shrek campaign.

The Gatorade Company and its agency, TPN, won a Gold REGGIE in the Business to Business category for its Gatorade/ All-Stars VPI Program.

Godiva Chocolatier and its agency, Eastwest Marketing Group, won a Gold REGGIE in the Experiential Marketing (Budget under $1 Million) for its Godiva "Decadence Goes Mobile" campaign.

Wonka and its agency, Bromley Communications, won a Silver REGGIE in the Multi-cultural/Ethnic category for its WonkaArte "Dia de los Muertos" Program.

Stacy’s Pita Chip Company and its agency, TracyLocke,won a Gold REGGIE in the National Consumer (Budget between $1 Million and $5 Million) category for its Welcome to Stacy's campaign.

Lactalis, USA and its agency, Eric Mower and Associates, won a Silver REGGIE in the Small Budget (Less than $100,000) category for its Bon Appetite and Bon Voyage; Lactalis USA, the Official Cheese of Ratatouille campaign.

Cartoon Network won a Bronze REGGIE in the Small Budget (Less than $100,000) category for its Kellogg's Pop-tarts Splitz Create Your Own Webisode campaign.

Maxwell House and its agency, OgilvyAction, won a Silver REGGIE® in the Local, Regional Market (Budget over $1 Million) category for its Maxwell House Brew Some Good campaign.

WhiteWave Foods and its agency, The Integer Group won a Bronze REGGIE in the National Consumer (Budget under $1 Million) for its Silk milk "Green Caps for Green Energy" campaign.

WHAT: The 25th Anniversary of the PMA REGGIE Awards

The REGGIE Awards honor the “best of the best” in integrated marketing campaigns. Gold, Silver, and Bronze trophies were awarded in 16 different categories - and the Super REGGIE was given for the best overall campaign. The REGGIE Awards are dedicated to recognizing superior thinking, creativity, execution, and results across the full spectrum of integrated marketing.

WHEN: The winners were announced and honored at a gala ceremony on April 9, 2008 at the PMA’s Annual Integrated Marketing Conference, at the Chicago Marriott Downtown Magnificent Mile in Chicago, IL.

THE PMA: Established in 1911, the Promotion Marketing Association, Inc (PMA) is the premier not for profit organization and resource for research, education and collaboration for marketing professionals. Representing the over $1 trillion integrated marketing industry, the organization is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service suppliers and academia, representing thousands of brands worldwide. Championing the highest standards of excellence and recognition in the promotion and integrated marketing industry globally, PMA's objective is to foster a better understanding of promotion and integrated marketing and its role in the overall marketing process. The PMA is headquartered in New York City with its affiliate, the PMA Educational Foundation, Inc. (

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