Wednesday, October 3, 2007

DQ Unveils New Blizzard Fan Club Web Site

He has shared the stage with world-renowned musicians Aerosmith and Garrison Keillor. He even inspired the Grammy award-winning song Spoonman by Soundgarden and has been a guest on The Late Show with David Letterman. Now Artis “The Spoonman” is the star of an exclusive entertaining video as part of Dairy Queen®’s newly redesigned Blizzard® Fan Club Web site at

Oh, the things he can do with two red spoons! On the site, visitors will find video of Spoonman playing blues, classical, country, punk and five other musical styles with his signature spoons. Any of these videos of the world’s greatest spoons player can be emailed to family and friends.

Today the Blizzard Fan Club is nearly 1.4 million members strong. All fans will enjoy the newly redesigned Blizzard Fan Club Web site, the first step in a multi-phase process where the current, successful fan club will evolve into an online community where Blizzard fanatics will love to visit and interact. In addition to “SpoonTones”, the site now includes the following fun, quirky interactive features:
The “Blizzualizer” – where members can mix together their favorite Blizzard ingredients, upload their picture or other image, add some cool sounds, then let the seductive, hypnotic swirls take them to a magical world where only Blizzards matter.

“Behind the Blizzard” area – here’s where the hows of making Blizzards are discovered, along with videos of DQ®’s award-winning Blizzard commercials. A Blizzard timeline traces the history of the true fan’s favorite flavors.

An added bonus to becoming a Blizzard Fan Club member includes the following:
· An online coupon for a buy one, get one free 16. oz. Blizzard Flavor Treat.
· A special birthday greeting that includes a buy one, get one free Blizzard coupon.
· Monthly e-mail updates on new flavors.
· Details about upcoming Blizzard events.
· The chance to share ideas for new Blizzard treats.

The Blizzard Fan Club Web site was originally launched in 2005 to celebrate the 20th anniversary of Dairy Queen’s signature treat.

The launch of the Blizzard Fan Club Web site follows Dairy Queen’s recent announcement of the new, a virtual soft-serve paradise called DQ-Topia.

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