Drink Up for Your Health

WHAT DO THE MOST POWERFUL ANTIOXIDANTS IN THE WORLD HAVE IN COMMON?... THEY'RE ALL PURPLE!

JUICE OF SEVEN FRUITS POWERS NEW PURPLE BEVERAGE WITH THE HIGHEST ANTIOXIDANT PUNCH ON THE PLANET

Hailed as the new "superfood" on the Oprah Winfrey show and website, the dark purple Amazonian açaí berry, pronounced "ahh-sigh-ee," has hip and healthful consumers clamoring for its high levels of antioxidants and cholesterol-fighting fatty acids, protein and fiber.

What many consumers don't know, however, is that antioxidants are most effective when combined with other antioxidants, a scientific principle dubbed "the antioxidant cascade effect."

The Purple Beverage Company has harnessed the power of this cascade effect by combining seven of the planet's most powerful antioxidants in the formula for its new beverage - PURPLE. All natural, no sugar added PURPLE combines the exotic acai berry with six other antioxidant-rich juices, including: black cherry, pomegranate, black currant, purple plum, cranberry and blueberry."

Today's consumers are very savvy," said Ted Farnsworth, CEO of the Purple Beverage Company. "They're looking for healthful benefits but want great taste as well. We see PURPLE as their answer, combining those properties with boosted antioxidant action in a delicious drink."

When asked how he came up with the name "PURPLE," Farnsworth explains, "It is not just because of the drink's color. In fact, it is really due to the fact that purple pigment in the fruit provides the highest degree of antioxidant benefit, so it just seemed natural to simply call our new beverage PURPLE."

PURPLE is great on its own and is the perfect ingredient for a healthy fruit smoothie or even in your favorite cocktail. In fact, researchers from the United States Department of Agriculture and Kasetsart University in Thailand recently reported that adding alcohol to antioxidant-rich berries increases their antioxidant capacity - a fact that will surely make PURPLE one of the most popular antioxidant cocktail trends in nightclubs and lounges.

Making up a few summer cocktails at home for some friends? Try mixing PURPLE with your favorite spirit and ice in your blender for a frothy indigo concoction that may just help you fight some free radicals while you're chilling in the sun. Looking for something a little healthier? Pour a 10 oz. bottle of PURPLE into your blender with some plain yogurt and puree for a creamy, lavender treat that will refresh and rev you up for your day.

On the go? Grab a bottle of PURPLE at your local deli and chug - after all, you can't get enough antioxidants! PURPLE is available in health food stores, restaurants, delis, drug stores, supermarkets and convenience stores in select cities, including New York, Los Angeles and Miami and will be available at retailers nationwide in the Fall of 2007. PURPLE will retail for $3.99; watch for PURPLE's new website at www.drinkpurple.com.