Tuesday, August 7, 2007

DHA Omega-3s Gets A Boost With Launch Of Breyers Smart! Yogurt Line

Breyers Yogurt (www.breyersyogurt.com), one of the nation’s leading yogurt brands, is now introducing its most ambitious and health-focused product to date: Smart!, a deliciously creamy, fruit-on-the-bottom yogurt enhanced by the brain-boosting properties of life’sDHA™ - the Omega-3 DHA manufactured by Martek Biosciences, the same company that manufactures the DHA Omega-3 used by more than 90 percent of all U.S. infant formulas and in a wide array of general consumer food products.

Breyers’ new Smart! line is being launched at a time when more women (and men) than ever before are seeking convenient, affordable and rewarding ways to enhance their cognitive function and brain health at work, at home, and at play. Featuring life’sDHA™, Smart! is poised to quickly become an ideal choice among a new crop of food products designed specifically to expand our minds as well as satisfy our palates.

As tasty as it is nutritious, Smart! comes in such delectable fruit-on-the-bottom flavors as Strawberry, Blueberry, Mixed Berry, Peach, Black Cherry, Red Raspberry, Pineapple and Strawberry-Banana, and is available in select grocery stores and health food stores across the country.

Smart! Thinking – The Power Of Omega-3
DHA omega-3 is naturally found throughout the body and is most abundant in the brain, eyes and heart. Just as calcium is essential for building strong bones, DHA ensures that the cells in the brain (as well as in the retina, heart, and other parts of the nervous system) develop and function properly. Making up approximately 30 percent of the structural fat in the gray matter of the brain, DHA plays a major role in the mental development of infants and supports the body’s mental function throughout life. However, in order to ensure optimal development and function, it is important to continuously replenish the DHA in our bodies by getting enough of this important fatty acid in our diets.

“We have gone to great lengths to make Smart! as good for you as it is delicious,” comments Chuck Marcy, President of Breyers Yogurt. “We are thrilled to introduce a product that can provide a great start to the day both on a nutritional level and in terms of boosting brain function with its lifeDHA™ benefits.”

Life’s DHA™
Life'sDHA™ is manufactured by Martek Biosciences Corporation, a leading innovator in the development of nutritional products promoting health and wellness through every stage of life. life'sDHA™ from microalgae is a vegetarian source of DHA. It’s produced, from start to finish, in an FDA-inspected facility with controls in place to ensure the highest quality. And because it is not from fish, there is no risk of ocean-borne pollutants. life'sDHA™ comes from a source that has not been genetically modified and is both Kosher and Halal. life'sDHA™ is accepted by the FDA for use in U.S. infant formulas and is the only DHA currently used in U.S. infant formulas (for further information and links to clinical research on the benefits of DHA, please visit www.lifesDHA.com).

About Breyers Yogurt
Breyers Yogurt, a part of the Breyers® Yogurt Company, is one arm of the Boulder, Colorado-based Healthy Food Holdings. Healthy Food Holdings also operates the nationally-popular Van’s Waffles, and YoCrunch, the only national yogurt on the market today with crunchy mix-ins conveniently placed atop its package. Blending delicious, all-natural, creamy yogurt with fresh fruit and nutrition powerhouses such as protein, calcium, and live and active cultures, Breyers Yogurt has been a consumer favorite for more than 30 years. Breyers Yogurt is available in several compelling varieties, including Fruit On The Bottom (now Smart!); Light; Creme Savers; and Smooth & Creamy. Please visit www.breyersyogurt.com for more information.

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