Tuesday, April 17, 2012

Vinitaly Introduces Wine Business Seminars for US Tour

The 15th Annual Vinitaly In The World Tour is right around the corner. This year's edition promises to be both an interesting tasting as well as an educational opportunity for members of the press, the trade and consumers.

“Vinitaly has always been about tasting great wines but we also want to bring the business side of the equation to the table and help promote sales through education to the trade and to consumers,” said Stevie Kim, General Coordinator of Vinitaly In The World and Senior Advisor to CEO Giovanni Mantovani.

“Italy's history is so rich and each of our wines tells a unique story. We want to give the trade the tools to discuss the wines in a more informed way,” Kim noted.

The events slated for April 30 in Chicago and May 2 in New York are geared to aid in this task with a number of business panels including one on building brands in America and another on restaurant trends.

The New York panels include distinguished members of the press and the trade including Paolo Domeneghetti of Domaine Select, Filippo di Belardino from Banfi Vintners, Lisa Carley, the New York Wine Examiner, Tony May of SD26, Olivier Flosse’ from A Voce, Alessandro Lunardi of Frescobaldi, Bill Hayde from Martin Scott and Mary Gorman, MW, educator and journalist for the Kitchn in New York.

Chicago will be the scene of a seminar on restaurants with the participation of Daniel Freedman from the Fairmont, Rachel Lowe from Trump International Hotel & Tower, Jason Carlen from Spiaggia and Brian Duncan from Bin 36. Dwight Casimere, the Wine Doctor, will be the moderator. The panels promise to be lively discussions.

The Vinitaly In the World Tour is in its 15th year and the US stop is one of the countries on the tour. Vinitaly In the World has set its sights on increasing Italian wine sales in China and is an official partner of the Hong Kong Trade Development Council (HKTDC) which organizes the Hong Kong International Wine & Spirits Fair.

To register for the trade events in New York and Chicago respectively, please visit:


Tickets for the consumer event in Chicago are available at vinitaly2012.eventbrite.com

No comments: