Tuesday, April 24, 2012

Moët & Chandon and the Kentucky Derby® Partner to Celebrate Winning Moments

Moët & Chandon and the Kentucky Derby® announced today that Moët & Chandon will be the first champagne ever to be a partner of the Kentucky Derby®, aligning the world’s most beloved champagne with one of the most prestigious sporting competitions in existence. Moët & Chandon, the champagne of success and glamour since 1743, is continuing to enhance its rich heritage as an icon of victorious celebration and global winning moments with this first foray in Thoroughbred horse racing at the 138th running of the Kentucky Derby®, otherwise known as “The Greatest Two Minutes in Sports".

Moët & Chandon’s status as the ultimate symbol of success and victory was created through its presence at many of the world’s most esteemed competitions. For nearly a century, Moët & Chandon has been at the finish line of international boating and car racing competitions, including the Vanderbilt Cup, Formula One, 24 Hours of Le Mans and the America’s Cup. Moët & Chandon has also symbolized triumph atop the world’s most revered podiums, including the Cannes International Film Festival, the Golden Globe Awards and the Academy Awards.

Now, Moët & Chandon is joining the respected traditions of the horsemen and millions of Kentucky Derby fans worldwide by becoming an integral part of the celebration experience by introducing the "Moët & Chandon Toast to the Kentucky Derby®"; a salute that will take place from the winners circle to lead the stadium in raising their (champagne) glass to the Derby competitors before the running of the 11th race.

“Moët & Chandon is pleased to be entering its inaugural year as partner of the Kentucky Derby,” said Ludovic du Plessis, Vice President of Moët & Chandon USA. “It is with great pride that we look forward to starting a new tradition with the “Moët & Chandon Toast to the Kentucky Derby®.”

Other initiatives include:
· Moët & Chandon brings its “Sign for the Roses” philanthropic initiative to the 2012 Kentucky Derby® Red Carpet. “Sign for the Roses” honors the Kentucky Derby® and benefits the initiatives funded by the races official charity, The Churchill Downs Incorporated Foundation (CDIF). For each celebrity signature on the 6 Liter bottle on the Red Carpet, Moët & Chandon will donate to the charity benefiting industry needs concentrating on education, health & welfare, the industry and the local arts such as Thoroughbred retirement, therapeutic funds for the horse as well as programs for local children and education.

Attendees of the 2012 Kentucky Derby® will have the opportunity to cheer on their favourite contenders and place their bets all the while celebrating with limited edition, commemorative Kentucky Derby® themed minis available at the Moët & Chandon bars at Churchill Downs. For those celebrating at home, consumers will have the opportunity to purchase limited edition, commemorative magnums available in early May at local retailers Liquor Barn and Party Mart at suggested retail prices ranging from $114.99-$119.99.

· To celebrate its first year as a partner with the Kentucky Derby® The Spirit of 1743 Moët & Chandon’s signature hot-air balloon has arrived in Kentucky and is soaring high near the prestigious home of the races. The Spirit of 1743 hot-air balloon is part of a worldwide voyage that started in China last September and will end in 2013, year of the Houses 270th Anniversary.

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