Thursday, June 2, 2011

Assouline releases it's first iPad App with Coca-Cola

ASSOULINE, the luxury brand renowned for collectible books on subjects ranging from fashion and travel to epicurean arts and viticulture, is pleased to announce its latest endeavor with Coca-Cola - the launch of its first iPad App. This App, based on the brand’s new Coca-Cola tome, celebrates the world’s most iconic brand and is scheduled to be available for download at the App Store today, June 2nd for $4.99, kicking off Coca-Cola’s 125th Anniversary.

The Coca-Cola App by ASSOULINE allows you to enter the world of Coca-Cola with a curated selection of interactive animations, photographs, advertisements, and designs of the brand as well as exclusive video content, social history, film, and pop culture. From legendary Super Bowl spots, ad campaigns, and Andy Warhol's pop art to well known American celebrities and politicians including Raquel Welch, Michael Douglas, Evel Knievel, John F. Kennedy, Bill Clinton and Naomi Campbell, this App walks us through monumental moments throughout history and the American zeitgeist.

Some of the features of the App:
• Exclusive live footage of K’NAAN featuring his hit song "Wavin’ Flag" performed during the 2010 World Cup in South Africa
• Animation and video of the beloved Coca-Cola Polar Bears
• Legendary Super Bowl advertisement of football icon, Joe Greene
• The worldwide hit TV ad "I'd Like To Buy The World A Coke"
• Interactive animation of Coca-Cola’s most memorable advertisements
• Vintage ads from the Coca-Cola archives
• Facebook ‘Like’ and Twitter features to allow you to share with your friends

In the continued spirit of ASSOULINE's dedication to promoting culture and disseminating visions of the greatest creative minds, ASSOULINE and Coca-Cola are proud to present this iPad App that allows the viewer to enter each page of the book in a unique virtual world sharing both companies depth of knowlege through this modern platform.

“We have brought the book to life. I’m proud and excited to be working with one of the world’s most illustrious brands,” said Prosper Assouline, founder of ASSOULINE. “I have spent my life promoting the understanding of fashion, art and culture through our books and now have progressed into a frontier where the possibilities are endless. Now we can reach more people at any time with a touch of a button. We can take them on a voyage to interact with their past experiences and culture.”

Renowned for their highly original graphic concept, ASSOULINE books and luxury gift items are works of art that capture culture and bring it to life. The spirit and savoir-faire of the company have contributed to the creation of a unique and eclectic, chic and elegant brand that is immediately identifiable. ASSOULINE has published over one-thousand titles across international markets on subjects including fashion, art, architecture & design, gastronomy, photography, travel, and viticulture.

ASSOULINE books have been translated into more than ten languages and are distributed in the most exclusive retail destinations worldwide, including Saks Fifth Avenue, Bergdorf Goodman, Sotheby’s, and Harvey Nichols, Dubai. ASSOULINE Boutique locations include Paris, ASSOULINE at The Plaza Hotel in New York City, ASSOULINE at Crystals at CityCenter in Las Vegas, ASSOULINE Books, Gifts & Gallery at South Coast Plaza, ASSOULINE Istanbul and most recently, ASSOULINE at Liberty in London.

About the Coca-Cola book:
Coca-Cola advertising, photography and artwork are captured in a commemorative book, published by ASSOULINE, as a reflection of the brand’s relevance in popular culture over the past 125 years. The Coca-Cola books by Assouline will be released in two editions. The trade edition version is a clothbound hardcover featuring 169 illustrations in a multilevel embossing cover and the second is an exclusive special limited edition book featuring 169 illustrations, encased in a beautiful hard bound cover with colour plates in a linen clamshell (each 1,250 copies individually numbered).

Coca-Cola, essay by Muhtar Kent, Chairman of the Board, Chief Executive Officer of The Coca-Cola Company,
is available for purchase at ASSOULINE Boutiques worldwide and through
Direct links to the product page may be found here:
Download the Coca-Cola App at

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