Toast the New Year with the return of Leinenkugel’s most successful spring seasonal, 1888 Bock. Touting a foam collar thick enough to steady a pencil, the true bock style beer is brewed based on the Jacob Leinenkugel Brewing Company’s first bock beer recipe developed 122 years ago.
Available January through March nationwide in bottles and on draft, Leinenkugel’s 1888 Bock’s robust head seizes the rich aroma of toasted and caramel malts. The flavor of this full-bodied brew is heavily defined by the Munich malts and the 20 to 25-day cold lagering process, which creates a smooth, toasted malt flavor. Leinenkugel’s 1888 Bock also features Caramel, Pale and two-row Chocolate malts while Cluster hops add a touch of citrus character.
“We’re delighted to celebrate the original Leinenkugel family bock recipe again this year, as we share 1888 Bock with Leinie loyalists across the country to begin the New Year,” says Jake Leinenkugel, fifth generation brewer and president of the Jacob Leinenkugel Brewing Company. “Our true bock style seasonal brew brings to life five generations of Leinenkugel’s brewing history and 1888 Bock’s legendary recipe provides a hearty, full-bodied tasting experience ideal for this time of year.”
In the spring of 1888, after 21 years of brewing in Chippewa Falls and one of the harshest winters anyone in the Midwest could remember, the then Jacob Leinenkugel Spring Brewery staff realized Leinie fans were primed for the brand’s first seasonal brew. So, they produced a robust bock beer, a style that rose to popularity as a source of sustenance for monks during the Lenten fasting season and can be traced back to 14th century Germany.
Brewed in small, high-quality batches at Leinenkugel’s brewery in Chippewa Falls, Wis., 1888 Bock is the perfect complement for foods with big flavors such as roasted and game meats as well as strong cheeses such as Gruyere, Swiss, aged Cheddar and creamy semi-soft cheeses featuring an earthy, buttery flavor.
Leinenkugel’s 1888 Bock contains 5.1 percent alcohol by volume (ABV) and is available where Leinenkugel’s is sold in 6 and 12 pack bottles and on draft. 1888 Bock retails for approximately $6.49 to $7.99 a six-pack. The bitterness is an 18 IBU and the color is a 32 SRM.
Media contact for more information, artwork or samples: Rebecca Skinner (952) 401-0125 ext. 4 or rskinner@leumpr.com
About Leinenkugel’s
Leinenkugel’s, brewed in Chippewa Falls, Wisconsin, is the leading craft brewer in the upper Midwest. Year-round offerings include Leinenkugel’s Classic Amber Lager, Sunset Wheat, Honey Weiss, Berry Weiss, Leinie’s Red, Creamy Dark, Original and Light. In addition to 1888 Bock, Leinenkugel’s offers three other limited-release seasonal beers including summer favorite Leinenkugel’s Summer Shandy, Oktoberfest and Fireside Nut Brown. For more information on the rich history of Leinenkugel’s, visit www.leinie.com or join virtual Leinie loyalists at www.facebook.com/leinenkugels.
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