Thursday, November 11, 2010

Food52's "Foodpickle" Introduces Texting Feature for Holidays

As cooks everywhere are gearing up for the holidays and brimming with questions about pie pastry and gravy, food52.com announces the launch of its new texting feature for foodpickle, the first 911 for all things food. Just send an SMS text message with any food or cooking question to 803.380.FOOD (3663); food52’s community of smart, informed food experts will be there to answer, and foodpickle will text you as responses to your question come in.

Food52 co-founder Merrill Stubbs said, “Foodpickle has been a great success already, and we wanted to make it even more user-friendly and instantaneous. By adding an SMS feature, we're opening up the service to anyone with a mobile phone, so people can ask questions from the grocery store or in front of the stove -- just like they'd text their moms for cooking advice."

About foodpickle:

Every day, people have food questions, and they need answers quickly. Until now, this place hasn’t existed. Foodpickle allows anyone with a food or cooking question to get fast, authoritative answers from the food52 community.

To use foodpickle, just tweet -- @foodpickle -- your question on Twitter, ask the question on the foodpickle section of food52.com, or send an SMS text message to 803.380.FOOD (3663), and food52’s informed community will leap to answer. Foodpickle will send you a message (email, direct message, @reply or SMS) as soon as the first answer to your question is posted, and it will continue to update you as more answers come in.

Not only does foodpickle provide the emergency help that even the most experienced cooks sometimes need, but all foodpickle questions and answers are archived on food52.com for future reference. And anyone can follow @foodpickle on Twitter to keep up with the latest questions and answers.

Viking is the official sponsor of foodpickle, awarding a weekly prize worth up to $150 to the user selected as the Best Foodpickler of the week.

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