Wednesday, October 7, 2009

Pizza Expert

For everything you need to know about pizza, is the website of choice. There are cheese experts, wine experts, even expert tasters of beer and fish. Most would not think there is a real pizza connoisseur outside of Brooklyn or the Bronx. But the real Pizza Expert lives in Boca Raton and he knows a good pie when he tastes it.

Through his website, “The Pizza Expert” gives entertaining and thoughtful reviews of pizza and the parlors that sell it. He explains point-for-point, what is wrong with a slice and what can be done to improve it. Pizza parlor owners, take note. "Craig has helped shape our pizza into the amazing tasting pie it is and helped double our business with his outside the pizza box marketing" said Tony DiPietra, manager of Authentic Brooklyn Pizza in Boca Raton, Florida.

“The site actually started as a fun way to share my pizza follies with family and friends out of state,” says Craig Agranoff, founder of “We're not out to hurt anyone and we want every pizza joint to be the best it can be. That's why we always give positive feedback on ways pizza restaurants can improve their pizza.”

The site has become so popular in fact Lapp regularly fields tweets, phone calls, and emails from pizza restaurant owners and managers wanting to know what they can do to improve their slice. They all want the exposure that the Pizza Expert can give them. Seeing this, Lapp decided to put together a team and a new site, to advise these restaurateurs’ on how they can improve their pies.

About the Pizza Expert
The Pizza Expert is known as “Lapp” and his goal is to travel the world in search of the best pizza. He shares what he finds when he's had a slice on Growing up in the New York Metro area, he learned what some of the best and worst pizza are like. Going beyond the “college dorm box pizza,” he looks for real, restaurant pizza with high standards of quality.

1 comment:

lapp said...

Thanks so much for talking about us! We appreciate the kind words!