Friday, October 30, 2009

Crisco Pie Hotline Offers Round-the-Clock Baking Expertise

Every year, thousands of home chefs struggling with their pie crusts rely on the brand they can trust – Crisco®. Available beginning October 1, 2009, the Crisco Pie Hotline is back to offer the latest baking, storage tips, time saving hints and the option to talk to a live pie pro. Consumers can call 1-877-FOR PIE TIPS toll-free to find answers to some of the most common pie-baking questions like:

"How do I prevent the bottom of my pumpkin pie crust from becoming soggy?”
“How do I prevent my meringues from weeping?”
“How can I make a quick, classic pie crust?”

With help from the Crisco Pie Pros, beginner and experienced home chefs alike will impress their friends and relatives with delectable, homemade holiday pies!

The Crisco Pie Hotline features tips and new helpful hints from the 2009 American Pie Council Crisco National Pie Championship’s Champions Carol Socier and Linda Hundt. Carol is the 2009 Amateur Pie Champion in the Custard category for her “Butterscotch Pecan Cream Pie” and Linda is the 2009 Professional Pie Champion Best in Show for her “Tom's Cheery Cherry Cherry Berry Pie.” The pre-recorded tips from these experts as well as the live Crisco Pie Pros will give your readers the tools they need to create the perfect pie every time.

Home chefs can also visit Crisco Pie Central at to find troubleshooting tips, step-by-step visual instructions for creating delicious pie crusts and simple, yet tasty recipes using seasonal ingredients.

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