Wednesday, January 28, 2009

Evolve In '09

Part of a healthier new-age lifestyle includes a drink that’s centuries old. New York’s premier dairy supplier, family-owned Mountainside Farms, is introducing Evolve™ brand kefir to more than 1,000 leading grocery stores including: Shoprite, Whole Foods, King Kullen and Food Emporium. Evolve™ is available in Plain, Strawberry and Peach varieties at approximately $3.79 per 32 fluid oz. container.

Offering 11 live and active cultures including two probiotic strains, Evolve™ kefir aids digestion and helps the body maintain healthy immunity functions. Evolve™ is high in calcium, a good source of low-fat protein and, unlike traditional kefir, is also an excellent source of dietary fiber offering five grams of soluble fiber per serving.

“The biggest challenge involved with kefir is educating the consumer on the product’s benefits,” said Cyrus Schwartz, president of Mountainside Farms. “Along with all the health benefits of traditional kefir, Evolve™ offers a smooth and creamy taste that modern palates will love.”

Literally meaning ‘feel good’ in Turkish, kefir is one of the oldest-known therapies for helping the body maintain a healthy gastrointestinal tract and providing minerals and amino acids that heal the body and maintain vital functions.
“The taste of traditional kefir is very different from what the American palate is used to, so reinventing the flavor was of primary importance,” said Schwartz. “In addition, clinical studies have shown that a consumer can begin to experience the health benefits of Evolve™ kefir after drinking about one cup per day for two weeks.”

For centuries, the cultured milk beverage has been popular in eastern European cultures and is now growing increasingly popular in the U.S. as consumers grow more health-conscious.

The good-for-you dairy beverage, which provides five times the number of cultures than yogurt, is currently a fast-growing $30 million category.

Evolve™ is the latest innovation from the growing family of products from Mountainside Farms, most recently UltraPure™, the only milk that undergoes advanced clarification technology, in addition to pasteurization, for greater purity. Mountainside Farms has grown steadily since launching UltraPure™ milk in 2006. Evolve™ is processed and distributed by Mountainside Farms.

About Mountainside Farms
Tucked in the Catskill Mountains of New York State, Mountainside Farms is one of the tri-state area’s most innovative milk processors. An affiliate of Elmhurst Dairy of Jamaica, NY, the company was first to introduce UltraPure® technology in the U.S. For more than 80 years, Elmhurst Dairy has been developing wholesome, nutritious and great tasting dairy products founded upon the company’s passion for excellence, commitment to innovation, and respect for the environment in which its employees and suppliers work and live. For more information about Mountainside Farms and Evolve™, visit and

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