Tuesday, October 14, 2008

YoCrunch Invites Parents To Trade Candy Wrappers For Yogurt

YoCrunch, the crunchy yogurt mix-in pioneer, is re-introducing a clever promotion designed to help parents transition their kids from candy to a more healthy balanced diet with yogurt once the indulgence of Halloween is over.

For up to two weeks following Halloween (which this year falls on Friday, October 31), parents can send any candy wrappers which their kids have earned trick or treating (limit one submission per household) to YoCrunch and be rewarded with a coupon good for any YoCrunch product.

YoCrunch is available in Vanilla topped with Oreo®, Butterfinger®, Reese’s Pieces®, Nestle® Crunch® or M&M’s Chocolate Candies®; Strawberry topped with Nestle® Crunch or 100% natural lowfat granola; and Blueberry, Mixed Berry, Raspberry, Peach and Strawberry Banana topped with 100% natural lowfat granola.

According to dairy industry veteran Kevin O’Rell, “YoCrunch serves as an ideal gateway food to better eating. It has all the health benefits of yogurt with kid-friendly crunchy mix-ins placed conveniently atop the package.”

Consumers interested in participating in the new Halloween promotion can send their children’s candy wrappers to the following address (limit one submission per household):

Shaina Zalma
9507 Santa Monica Blvd., Suite 300
Beverly Hills, CA 90210

All of YoCrunch’s lowfat yogurt products contain live and active cultures perfect for digestion and replete with a compelling mix of health benefits. Best of all, YoCrunch represents one of the few products on the market which offers the great taste of crunchy mix-ins and delectable yogurt which kids crave along with the nutritional value parents crave.

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