Wednesday, October 1, 2008

Fight For Clean Water Gets Serious

An ever-shrinking supply of clean drinking water in the United States may be a back burner issue during this presidential campaign, but it could easily become the number one issue facing the next generation of Americans.

Finding clean drinking water is becoming increasingly difficult and communities are already engaged in nasty legal battles over water rights. California has estimated it may run out of clean drinking water for its citizens within 20 years. Plus, a new awareness of the bacteria and parasites that currently contaminate our drinking water and the environmental cost of bottled water are also fueling intense debate.

Up until the 1960's, unfiltered tap water was considered to be the standard and safe source for drinking water. In the following years, however, environmentalists and the media drew attention to the dangers of water contamination and overnight water filtration and bottled water companies were born. These alternatives have fallen short of solving the clean water crisis.

Water filtration systems in the home simply cannot remove 100 percent of the lead, chlorine, pesticides, organic chemicals, and various microorganisms from ground water that has traveled through municipal pipes. Bottled water companies are under attack on three fronts: the water quality is sometimes not any better than unfiltered tap water; most of the plastic bottle containers cannot be recycled; and there is an enormous cost to the environment to truck this water around the country.

Citizens and companies who are reluctant to rely on government for the most basic human need have started to take matters into their own hands with new ideas and technologies. A California company has created a way for people to make their own ultra-clean drinking water from the air in their home, even if they live in a desert suburb.

Through an innovative technology, an appliance about the size of a small office water cooler condenses the moisture in the air, filters the collected water through a five-stage filtration system, and stores the water for consumer use in hot and cold dispensers. The only thing that is required for consumers to “make their own water" is a standard electrical outlet. And the cost is less than 50 cents per gallon.

With this new technology there is no need to use water that has been through municipal pipes, no need for plastic water bottles or the cost of trucking it around the country, no damage to the environment, and virtually no “carbon footprint” on the planet.

“We make it rain,” said Stephen Krauss, Ph.D., the executive vice president of Atmospheric Water Systems Inc., the company that makes a product called the DewPointe Atmospheric Water Generator (www.aws-h20.com). “We harness what Mother Nature provides to us.”

Since the water is created in the home, no bottled water or tap water can come close to its purity. DewPointe water is 99.99% free of all chemicals, solids and contaminants.

And most important for those who want to help the planet – not to mention those who hate depending on the government - they no longer have to rely on municipalities to give them the most important ingredient to life.

There is no way around it – in the future, there will be a lot more people and a lot less clean drinking water to share. Other innovative technologies are sure to emerge because even in our lifetime, water may replace oil as the commodity that is most prized.

About Stephen Krauss, Ph.D.

Stephen R. Krauss has over 30 years of executive management experience in sales, manufacturing, marketing, advertising and promotion, wholesale distribution, all on a national and international scale. He has an undergraduate degree in the liberal arts with minor concentrations in biology/life sciences, math computer science, a graduate degree in education (lifetime Secondary Teaching Certificate), a Masters in Business Administration and a PhD in International Business.

He has been a CEO and executive board member on numerous private and public corporations including pioneering marketing companies in the field of oxygen supplements where he was responsible for product development, marketing, sales and shareholder relations.

He is a nationally recognized corporate consultant in the fields of oxygen nutrition, effective team management and marketing. www.aws-h20.com

1 comment:

Nora Renee said...

"Water filtration systems in the home simply cannot remove 100 percent of the lead, chlorine, pesticides, organic chemicals, and various microorganisms from ground water that has traveled through municipal pipes."

Am I the only one who doesn't think that chlorine belongs on this list? I've done some work for the American Chemistry Council and it has definitely given me an appreciation of the health benefits of clean, chlorinated water. Especially since we're entering our 100th year of having it. Think of what it has done for lifespan expectancy.