Thursday, July 19, 2007

5 Servings of Fruit and a Bar

thinkproducts (, one of the nation’s largest natural nutrition bar companies and makers of pure food nutrition for people who “think about what they eat,” will debut a nutrition bar that packs five servings of fruits and vegetables into the thinkGreener meal replacement bar at the Natural Products Expo East September 26-29, 2007 in Baltimore. The thinkGreener nutrition bar features organic dates, spirulina, and broccoli and contains the FDA’s recommended daily servings of fruits and vegetables. thinkGreener is the first meal replacement green bar of its kind and will be distributed through thinkproducts’ existing mainstream and natural retail channels. thinkGreener is also a gluten free product that can be consumed by the nation’s 15 million sufferers of Celiac disease. thinkGreener’s suggested retail price will range from $2.69 To $3.99 and will be available at retailers nationally and at

The newest product to be added to the thinkproducts family of natural nutrition bars, which include thinkThin (high protein) and thinkOrganic (raw fruit and nut), thinkGreener is the big brother to the thinkGreen superfood bar (which features two tablespoons of fruits of vegetables). The five serving thinkGreener bar comes in two flavors: Red Berries and Chocolate Covered Red Berries with 240 and 250 calories and 9 and 10 grams of protein, respectively, The bar is also high in fiber and contain Omega 3s. Other thinkGreener ingredients include cranberries, acerola berries, cashews, walnuts, agave nectar, brown rice, spinach, carrots, parsley, alfalfa grass, chlorella, grapes, soy and flax seeds and well as other essential nutrients, vitamins and minerals.

“Greens and berries are food that help busy people maintain high levels of productivity, build strong immune systems and help prevent disease,” said thinkproducts CEO, Lizanne Falsetto. “thinkGreener is made with the 5 daily servings of fruits and veggies needed for complete on-the-go functional nutrition and contains powerful detoxifying and cancer fighting pure and natural ingredients. Superfoods are foods such as cranberries, chlorella, broccoli, spinach, spirulina, beets, agave, flax seeds, almonds, all of which are in the thinkGreener bar. These ingredients also help to improve digestion, lower cholesterol and give us healthier skin and bones. The former model and mother of two built thinkproducts based on her belief that pure food creates vitality; fueling a body with the healthiest foods results in improved performance and sustainable wellness.

About thinkproducts: thinkproducts was founded by former international fashion model Lizanne Falsetto who is a true believer in the healing and nourishing power of nature. Purveyor of all natural, convenient, great tasting, functional foods that fuel those striving to live a life full of vitality and free of disease, thinkproducts was originally named from Falsetto’s raw fruit and nut thinkOrganic and superfood-rich thinkGreen. All thinkproducts are wheat/gluten free and designed to deliver powerful nutritional benefits. The company’s commitment to vitality goes beyond food to support a vital cause – the prevention of breast cancer. A portion of the proceeds from every thinkThin Pink bar purchase is donated to Susan G Komen for the Cure. thinkproducts can be found in natural food stores, leading supermarket chains, club, convenience, mass and drug stores, as well as health clubs and specialty food stores. thinkproducts can also be purchased directly from the company at Thinkproducts is headquartered in Ventura, California, and is one of the largest independent companies in the nutrition bar category.

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