Thursday, September 18, 2008


Give the gift that some of the most notable restaurants, sommeliers, and over 100 Napa Valley and Sonoma wineries are using to improve the taste of their wine. Now available this holiday season at notable stores such as Crate & Barrel, Sur La Table, Dean and Deluca, Beverages and More, Charlie Palmer restaurants & wine shops, Vino 100, WineStyles, Safeway retailers, select Four Seasons Resort, etc., Vinturi is NOW WIDELY AVAILABLE for purchase this holiday season.

The Vinturi (see high resolution images of product at is an excellent gift and elegant accessory that allows consumers to instantly turn a single glass of wine into one that has a better bouquet, enhanced flavors; and a smoother finish. Vinturi accelerates the breathing process of wine with simplicity and convenience, allowing wine lovers to enjoy all the benefits of letting wine breathe in the short time it takes to pour a glass.

Traditionally, decanters are used to let wine air out and breathe. However, using a decanter is time consuming, cumbersome, and inconvenient and it takes about an hour or more for a wine to breath while sitting in a decanter. With Vinturi, you can instantly decant a wine right into your glass and enjoy the wine immediately instead of waiting an hour or so for traditional decanting – the perfect gift for the foodie on your list!

The Benefits
• Better bouquet: Sample the nose of the wine. You'll appreciate the subtle aeromatic differences and the full aroma of the wine. Vinturi allows wine to display its intended aromas.

• Enhanced flavors: Take a sip. Vinturi aerated wine tastes better, richer and more expensive; more flavorful with better mouthfeel.

• Smoother finish: Vinturi aeration is very effective at softening tannins which results in a much more pleasant finish. Any bitterness or bad aftertaste is reduced or eliminated.

How it Works
Simply hold Vinturi over a glass and pour wine through. Vinturi draws in and mixes the proper amount of air for the right amount of time, allowing your wine to breathe instantaneously. Immediately you’ll notice a better bouquet, enhanced flavors and smoother finish.

What the Pros are Saying
Charlie Palmer, Chef and Restauranteur, says “I was immediately attracted by both the simplicity of the design and the spectacular results. Vinturi delivers on its promise of effective, quick aeration!”

“Vinturi is one of the few wine products that does exactly what it claims to do,” says Rick Patton, Tasting Room Manager at Alpha Omega Winery in Napa Valley. "It softens the wine and releases the aroma as if the wine had been decanted for over an hour. We can't keep it on the shelves. Our guests really respond to the Vinturi during our tastings and very often buy one at the end.”

Bradford Yoell, Tasting Room Manager at Blackstone Winery in Sonoma Valley explains, “We've been unable to keep them in stock. I just ordered five more cases for the Holidays!"

Vinturi is the perfect hostess gift or stocking stuffer for the foodie on your list this holiday season. Whether it be family, friends, co-workers or just about anyone on Santa’s list, each one of us can benefit and enjoy a more perfect glass of wine. The suggested retail price is $39.95. Package includes Vinturi, no-drip stand, and travel pouch.

1 comment:

Anonymous said...

Just came back from a Sabbath Dinner where my friends demonstrated the Vinturi device. I brought a good, medium-priced French red and they poured a little in a small glass - no aeration - and gave me a second wine glass of my red that had been poured through the Vinturi. THE DIFFERENCE WAS REAL and quite amazing. The wine was much more palatable - and this was not bad wine to begin with - and produced a much subtler experience in the mouth - the wine become subtle as the "b" in subtle. WOW. I immediately went home and bought one on the Internet. I cannpt recommend this device enough - and I had never heard of it until tonight!