Monday, September 8, 2008

New Product for People Affected By Food Allergies

According to the Food Allergy & Anaphylaxis Network, a national advocacy group, it is estimated that food allergies affect about 2.2 million school aged children and 1-2% of adults nationally (about 12 million people). Such food allergy reactions result in over 30,000 emergency room visits each year with nearly 200 people dying in the U.S. annually from anaphylactic reactions to foods, the group says.

But now, there is a solution: HomeFree, a new brand of organic, ready-to-eat, whole grain cookies and coffee cakes free of common food allergens including peanuts, tree nuts, dairy and eggs.

Founded by Jill Robbins, a clinical psychologist and author of “Allergen Free Baking,” she turned to baking when her son was diagnosed with severe food allergies. Jill’s goal was to create delicious, wholesome treats that her son, and everyone with or without food allergies, can enjoy together. Today the company makes a variety of cookies and coffee cakes in a dedicated baking facility, where it conducts allergen testing on ingredients and random product batches to ensure that each product is free of common food allergens.

HomeFree products are:
· Free of peanuts, tree nuts, eggs and dairy
· Certified whole grain – each cookie serving contains at least ½ serving of whole grains
· Certified organic
· Fine for most people allergic to wheat (not gluten-free; contain oats)
· Fine for most people allergic to soy (most contain soy lecithin)
· Baked and packaged in a dedicated bakery
· Allergen tested
· Without trans fat or cholesterol
· Without corn sweeteners, artificial colors, artificial flavors, MSG, and genetically modified organisms (GMOs)
· Certified vegan (oatmeal cookies, and coffee cakes)
· Certified kosher pareve

HomeFree cookies carry a suggested price of $4.99 per box at retail locations or $5.49 per box (plus shipping and handling) through the company’s website, HomeFree cookies are available in a variety of flavors including chocolate chip, chocolate chocolate chip, and oatmeal (6.3 ounce boxes), as well as mini chocolate chip, mini chocolate chocolate chip and new mini oatmeal chocolate chip. Individually wrapped cookies are $1.79 each or $16.90 for a case of 12. HomeFree Apple and Cranberry coffee cakes (net wt. 32 oz.) are available online for $27.95 and $28.95 plus a cooler, shipping and handling.

HomeFree cookies, coffee cakes and specialized allergen-tested baking ingredients are available for purchase through the company’s website. The cookies are available at more than 185 retail locations nationwide, as well as at a growing number of institutions such as schools, camps, and sporting venues.

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