Two popular Web sites, The Food Channel® (foodchannel.com), serving consumers with an interest in food, and FohBoh TM (fohboh.com), acting as the "voice" of the restaurant industry, have agreed to share marketing, promotional and content ideas in order to connect the views of both the foodservice trade and the consumer.
The Food Channel has a 20-year history of working within the foodservice business, and in January 2008 launched its interactive consumer site as a "gateway to all things food"¾offering a continually updating network of food news, recipes, trend tracking, professional tips, reviews and consumer-driven thoughts and activities. Also this year, FohBoh launched its social networking site for restaurateurs, providing opportunities for operators to create individual profiles, write blogs, share information and ideas and interact in an online community.
"By working together, we can consistently deliver the voice of both the industry and the consumer," said Bob Noble, publisher and CEO of The Food Channel. " We bring consumers to the table through their interest in having an online resource to increase food knowledge, and FohBoh brings the restaurateur, so there can be great two-way conversation."
"This partnership strengthens the ability for both sites to bring new information to our users," said Michael Atkinson, CEO of FohBoh. "It makes it easy to hear what both the consumer and the food industry want and to discover what they know."
Plans for the alliance include branded widgets on both sites, delivering consumer food trends to FohBoh and industry conversations to The Food Channel. The agreement also calls for the development of a leadership series, joint marketing of e-newsletters, and the establishment of dually branded events.
The Food Channel offers tested recipes, commentary, reviews and trends from the kitchens of The Food Channel ¾the same state-of-the-art kitchens that have helped to create some of the food industry's best recipes, menus and concepts over the years.
"Part of the mission of The Food Channel is to help people wisely reduce the number of choices they have to make so that day-to-day living is more manageable¾ our partnership with FohBoh will only further this mission," said Noble. "In a world where a search for "chicken salad" gives you 2.7 million options, we all need as much help as we can get."
About The Food Channel
The Food Channel Web site is designed to be a one-stop-shop for all things food, where users can find great recipes, smart food advice, and the latest food news and reviews. For more than 20 years, the state-of-the-art kitchens of The Food Channel have developed food products, ideas and recipes for some of the world's largest food companies. Until recently, The Food Channel has been used for industry insider information¾feeding news and resources to the food and foodservice industry¾and now it expands to reach food professionals and food lovers alike. To learn more, visit www.foodchannel.com .
About FohBoh
FohBoh, Inc. is the leading B2B social-business network for the restaurant industry globally. FohBohTM (short for industry terms front of the house and back of the house ) offers a powerful platform to food and beverage professionals worldwide to connect, communicate, collaborate and transact business online. Launched on Jan. 1, 2008, and based in San Francisco, FohBoh is an interactive, content rich, blog- and video-centric online network and business exchange, developed exclusively for the global restaurant industry. To learn more, visit www.fohboh.com.
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