Big Earth Brands Ltd. announced today its new multi-functional flavored Vital Action Performance Water (VAPW) targeted at action sports athletes will launch in Summer 2008. VAPW is the first in the niche market of performance waters to utilize Fruit Up® Premium, the innovative 100% all natural sweetening system made from a blend of clear fruit such as apples and grapes. Fruit Up’s extremely low glycemic index is a more sustainable fuel, allowing athletes to perform longer at a higher level. Each VAPW offers a multitude of vitamins and supplements that specifically and equally target immunity, energy, stamina, and recovery.
VAPW is all-natural performance water equipped with multifunctional supplements designed for every stage of competition.
· Energy: Panax Ginseng is a natural herb that promotes circulation and boosts mental awareness and energy.
· Stamina: Arginine is an amino acid that enhances blood flow and prepares the body for exercise.
· Immunity: Echinacea is traditionally used to prevent infections and stimulates the immune system.
· Recovery: N-Acetyl-L-Cysteine (NAC) to boost Glutathione levels in the body that neutralize free radicals and speedy recovery
In addition, the new action sports beverage also includes 100% of the recommended intake of B3, B5, B6, and B12—the “feel good” vitamins.
VAPW is offered in 7 bold colors with corresponding flavors for a unique visual flavor profile. The color is on the label to reflect the trend of consumers referring to similar beverages by color, not flavor. Available colors include Red, Orange, Purple, Green, White, Pink, and Yellow for flavors Cherry, Orange, Grape, Lime, Lemonade, Strawberry, and Tropical. At 45 calories a serving, VAPW is lower than the other leading vitamin waters.
For more information, please see www.vitalactionwater.com.
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